The Engine Room

The Do’s and Don’ts of Conversion Rate Optimization

The Do’s and Don’ts of Conversion Rate Optimization

What if I told you that by following some simple rules and running a couple of tests you could double the money you make from your websites without increasing your traffic?

I can hear you saying, “Take our money, please!” But relax, dear friends, this one is on the house…

CRO: Exponential Results, the Same Inputs

Conversion Rate Optimization (CRO), sometimes referred to as Conversion Rate Marketing, is the art and science of improving the percentage of visitors to your site who do...

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The World of Web Analytics Tools: Why it’s OK to Look Beyond Google

The World of Web Analytics Tools: Why it’s OK to Look Beyond Google

It’s not enough to create killer content, sell a great product or service or have the best looking website in the history of the Internet.

You have to be able to track what visitors to your site are doing. You need to know how they got there, how long they stayed, how many left right away, what content they love, what devices and browsers they are using and so much more.

That is where web analytics tools come in.

In online marketing ignorance is not bliss. The more you know, the...

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Overlooking Your User Interface Could Cost You Big Time

Overlooking Your User Interface Could Cost You Big Time

There has never been a better time than now in online marketing when it comes to website creation and publication.

With a few Google searches and a few hours you can grasp the basics of hosting, content management systems and have a WordPress site up and running. Luckily for us design-challenged folks out there, there are tons of great templates, designers and masters of making things look cool, so we don’t have to worry about it too much.

But this convenience has blinded us to...

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3 Make-or-Break Online Marketing Trends

3 Make-or-Break Online Marketing Trends

Online marketing is so ubiquitous that it would take a lot of work to avoid it.  

The saying, “unless you have been living under a rock” doesn’t even apply to online marketing. Say you removed yourself from society, completely unplugged and effectively lived under a technology-free rock — online marketing would touch your life. Goods and services are marketed, advertised, bought and sold all around the world in every industry possible online.

But considering you’re reading this blog,...

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5 Content Writing Hacks Every Marketer Should Know

5 Content Writing Hacks Every Marketer Should Know

By now I am sure you’re ready to tar and feather the next person who tells you “Content is King.” But as much as we’re tired of hearing it, it’s always true.

Content writing is just part of the job description if you want to be a successful online marketer. For some people it comes naturally, and they can crank out content like rabbits have babies. For others it’s a hair-pulling, eye-gouging, fingernail-pulling torture session that they wouldn’t wish on their worst enemies.

Those who...

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Announcing Affilorama's Exclusive Member-Only Deals

Announcing Affilorama's Exclusive Member-Only Deals

The whole team here at Affilorama is very excited to announce the release of exclusive member-only deals, designed to give you even more power with your Affilorama membership. We have scoured the Internet and fought hard to get you access to great discounts, extended trials and bonus offers on a range of superb online services and products that will help you make more money online. Whether you're looking for fresh content for your website, new ways to drive traffic and leads or animated...

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The Formula for Creating a Top Affiliate Program (like ours!)

The Formula for Creating a Top Affiliate Program (like ours!)

At some stage in your career as an affiliate, you are going to think about creating your own product. After all… this is the next step for online entrepreneurs, right?

And the chances are, you’ll also think about creating an affiliate program for your product. After all… you already know from experience how great affiliates are at spreading the word and driving buying customers, right?

To make money from your affiliate program, there’s a really simple formula for you to keep in...

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How to Get More Without Increasing Traffic

How to Get More Without Increasing Traffic

Improving your conversion rate is the holy grail of Internet marketing.

By hiking up that conversion rate, you can get more results with the same traffic. Of course you should never stop trying to get more traffic and improving your rankings — but by focusing on your conversion rates, you can exponentially improve your results almost overnight.

Getting traffic takes time, especially if your main source of visitors is SEO. Setting up new campaigns, making changes to existing ones and...

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Content Marketing Nirvana in 5 Steps

Content Marketing Nirvana in 5 Steps

Content marketing is hands-down the most powerful method you can use to generate traffic, create a loyal following and convert visitors into customers.

It’s become so common that you may be doing it without really knowing it. Making blog posts, videos, images, infographics and other content is just par for the course these days for anyone in Internet marketing.

The proliferation of digital content marketing makes perfect sense. On a daily basis we are blasted by a firehose of...

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