When Internet marketing first came along, it completely changed the game and forced marketers to think about their audiences both online and offline. But, we have come a long, long way since then. The Internet is no longer something we connect to for 15 minutes at the end of the day to check a few emails. We’re connected all the time.

The proliferation of mobile phones has enabled 24/7 connectivity for the web. As consumers, this "always on" status greatly influences our purchase...

Pay-per-click campaigns are often the fastest and most effective way to promote affiliate offers. They are generally affordable and can be targeted to reach the desired audience quite easily.

As the name suggests, you’re only paying when someone clicks on your ad, and since the ads are directed at consumers who are most likely to be interested already, PPC advertising usually helps you generate sales more effectively. 

But (there’s always a but), when something seems this easy, there...

2013 was a huge year for pay-per-click management. Google introduced Enhanced Campaigns and made so many other changes, it was an interesting (and frustrating) year for anyone doing PPC.

Going forward, in 2014, where is the industry headed? Personally, I don’t think there are going to be any radical changes like enhanced campaigns. But, we are an industry in a constant state of flux, so learn to expect and accept change. Here are some of my PPC tips and what I think you can expect from...

The recent polar vortex didn't affect where I live, but I still felt the change it brought to the weather. It was colder, much colder than usual, during early January, about the same time the polar vortex hit the US, Canada and Mexico. I saw the damage it caused in the news and in videos that circulated in social media. I began to wonder how people kept themselves warm under harsh conditions, and the fireplace came up. But then, I thought to myself, not everyone has a fireplace, and not...

Online shoppers have way an incredible number many options these days, and that's both a good and a bad thing. For a shopper, it’s great. There are more options, so there’s no need to be limited to one online store alone. For online sellers, it means the competition is heating up!

Savvy online shoppers are not going to be impressed with boring, hard-to-use sites. If your site is anything short of user-friendly, expect shoppers to move on and make their purchases elsewhere. It's tough, but...

Like fashion, the world of web design is continuously evolving. Also like fashion, if your website isn’t keeping up, you could easily become part of the uncool crowd almost overnight.

While mobile is changing our web experience, designers are quickly reinventing the web to keep up. Websites are getting prettier, more minimalistic and simpler to use than ever before. Planning on launching or redesigning your website? These are some of the top online design trends to watch out for in the...

I know this week's Niche of the Week is a bit surprising. I was a bit surprised myself, when I first started researching this niche. I know there are affiliate programs for the musically inclined (such as Jamorama and Singorama), but I didn't really think there was such an abundance of music affiliate programs. Then again, if there are affiliate programs for coffee  and makeup, then I suppose affiliate programs for the music industry aren't all that strange.

The music industry includes...

Running a blog is great for business, but it can be tough work. One of the hardest parts about running a blog is coming up with new ideas for interesting content. Trust me, you’re not alone on that. But with a few tips, you can make the process easier.

Be Organized

A long time ago, I used to be a newspaper journalist. One of the best takeaways from that experience has been learning to use an editorial calendar. An editorial calendar helps you plan and organize your content publishing...

The Internet marketing industry abounds with tools that promise to make life just a little bit easier. Unfortunately, some of them can be a bit hard on the pocket. This makes things tough when you’re marketing on a budget.

I definitely believe some tools are worth the money you spend on them. But you shouldn’t have to pull out the credit card for every tool you need.

Here are ten of my favorite free Internet marketing tools. They make marketing (and life) just a little less...