Search engine optimization has two vital parts – on-page and off-page optimization. Each is needed to complement the other’s end goal, when being implemented, in order to work efficiently. 

When we say off-page optimization, or “link building”, we mean the process of making the website/webpage popular through citations from other websites; on-page optimization, however, refers to making the website/webpage relevant to the targeted search term, so it is returned by the search engines when...