Hi everyone,

As part of my regular research and learning time that I spend each week, I've been reading Dan Kennedy's 'No BS guide to marketing to the Affluent' and decided to turn some of my notes from it (and from other research that I've done) into a blog post as I thought many of you may find my notes useful.

It isn't specifically to do with just internet marketing, it's to do with marketing products or services to the affluent in general.

Enjoy...

==== Who are considered as 'The...

There’s no denying that social media is getting all of us hooked, and fast. It’s addictive and irresistible, like candy is for children.

But what happens when children eat too much candy? A sugar high of course, and eventually over time it can result in tooth decay.

Are we doing the same thing as we rush to jump on the social media bandwagon, quickly adding it into every aspect of our business because it’s fresh, exciting and the cool thing to do – only for it to one day dawn on us...