The Engine Room

Getting intimate with your niche: Do you need passion to succeed?

Getting intimate with your niche: Do you need passion to succeed?

For the average affiliate marketer out there, especially those just starting out, choosing a niche to promote often goes beyond whether there's enough demand and not too much competition.

If spending money on outsourcing isn't an option, there is a lot more riding on your ability to knuckle down, write engaging content, and get the job done.

But how well can you really do that if you're not particularly fond of the niche that, on paper at least, is most likely to give you the best...

Read more

The low-down on rewriting articles: What you need to know

The low-down on rewriting articles: What you need to know

I have good reason to believe that many of our Affilorama members are faced with the task of rewriting articles at the moment. (AffiloJetpack members, I am especially talking about you!)

If this is you, read on for my version of the who, what, where, when, how and why of rewriting articles.

What?

First things first, we are talking about rewriting articles that you have ownership of. This might be Private Label Rights (PLR) article packs that you have purchased, or if you've...

Read more

How to avoid losing traffic from a poorly chosen domain name

How to avoid losing traffic from a poorly chosen domain name

How much thought do you put into choosing a domain name?

Surely it's the easy part of setting up a website, right?

You could be missing out on well-deserved traffic and not even know it if you haven't been savvy about choosing your domain name.  

So what can you do to make sure you're not sending your hard-earned traffic to someone else's website?

You need to put yourself in your customers' shoes. Say your fancied domain name out loud and see how many interpretations you can get out...

Read more

Guidelines to Avoid the Google Adwords Slap

Guidelines to Avoid the Google Adwords Slap

The following blog post is a guest post by Clickbank Account Specialist, Jeni Rogers.

As you already may be aware, Google has recently stepped up their quality enforcement activities. ClickBank is working closely with Google to learn more about quality guidelines so we can provide information on best practices to our clients on how to avoid a Google Slap. The term "Google Slap" is typically used to describe a situation when an AdWords ad’s Quality Score has been lowered, affecting traffic...

Read more