The Engine Room

Motivation to Start Your Day

Motivation to Start Your Day

Hi Everyone,

I was listening to sports talk on my way back into my office after playing a game of squash and one of the marathon runners was saying that his coach told him:

"Whenever you feel too tired to go out and train, just get off the couch and run the first 500 meters, then if you're still too tired, go back home and rest"

I have heard that kind of advice before, but I really needed to hear it again right then as I thought about my squash game and how I've been struggling to...

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Why it's bad to assume your visitors are smart - Dealing with "The 30% Brain"

Why it's bad to assume your visitors are smart - Dealing with "The 30% Brain"

When I first started working in internet marketing, I hated it so much.

All these cheap strategies to gain and hold people's attentions... the long sales letters, the yellow highlighter, the "bonuses", and the "but wait... there's more!"

They all seemed so nasty, and so primitive. I'd come from a background in graphic design, psychology, and technical copywriting, on top of ten years experience as a web user. I thought, "I would SOOO never buy any of these products! It sounds like an...

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How giving yourself a break can make you more productive

How giving yourself a break can make you more productive

I was heartened by the comments left on my last blog post to see that many people are in the same boat as me. Someone asked: where are the 6 solutions to the 6 affiliate marketing hurdles?

Good question... but I think it's the wrong one to ask. There aren't 6 universal solutions - everyone experiences their own hurdles differently, and overcomes them due to their own merit (just take a look at the comments in ‘Top 6 hurdles for an affiliate marketing newbie').

One thing that does...

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How to record affiliate videos

How to record affiliate videos

Hi Everyone,

In todays blog post I'm going to let you know how I go about recording affiliate videos.

There are 2 ways of doing these kinds of videos.

  1. Recording them with me on camera, ie as a full motion video.
  2. Recording a powerpoint presentation, ie as a screencam video (usually at 1 frame per second).

From my experience, usually the 2nd method converts better to sales, but not always. I think it is due to the fact that the videos load faster and are usually better planned when they are...

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