Six Golden Rules of Internet Marketing Success
When you first start out with Internet Marketing it can be a bit overwhelming to say the very least. Learning how to make and market a website is no easy task and while you are trying to do it you are constantly bombarded with all the latest tricks and gizmos that will supposedly make your job 100% easier.
Since starting out in IM in the fall of 2009 I've picked up a few bits of advice that I think are worth sharing (in no particular order):
There Is No Easy Button
No matter how often you hear it, there is no easy route. No push button device exists that will make you 25,000 a day with no work. Internet marketing is hard work. If you are looking for an easy, push button business and heard that IM is it then you have been mislead.
Join Mail Lists With Caution
A lot of mail lists will do nothing but clog up your in-box and your brain. Why? Because they lead you to distraction by pushing yet another product that you must have in order to succeed. Choose wisely, there are lists out there that offer valuable information without an overabundance of sales pitches.
Don't Jump From One System To Another
In September of 2009 I started a couple of sites with the Affilorama system. As many of you will experience, I got frustrated by the slow progress I was making and distracted by all the offers and sales pitches I was getting. Even though I didn't really believe that I could start making $45,236 a day in as little as 2 days, these pitches tugged at my desire to be successful and I jumped on board.
I lost sight of my original plan and moved from one thing to another without really accomplishing anything and the system I learned here became a distant memory. Once I got back on track in August and put what I had learned together with the Affilojetpack into my seduction techniques site I started seeing results.
I can't stress this enough: don't jump from one system to another.Find a system that is proven to work and work it until it works for you. As long as the system follows the basic strategies of keyword research and traffic generation it will work, as long as your are willing to put in the effort.
Rinse and Repeat
You've heard this time and time again for only one reason - it's true. Once you find something that works,do it again. Why reinvent the wheel? Rinse and repeat and scale up by reinvesting your profits back into your system until you reach your goal.
Stop Checking Your Stats
Are you a stats addict? Do you constantly find yourself logging into your affiliate accounts to find out if someone bought something? When they do... do you worry that they'll return it? How about rankings? Do you plug your keywords into the search engines daily to see where you stand? Are you excited when rankings improve and disappointed when they don't? How about backlinks? Are you checking for those too? Wondering when they'll show up or where they went?
This will drive you crazy. Adopt a plan to only check your stats once per week and stick to it. Checking your stats weekly is enough to see the results of your actions and will help reduce the up and down emotions that looking at things daily can create.
Take Action
It's important to differentiate between when you are actually doing something that will help your rankings and traffic progress versus checking to see if your rankings and traffic have progressed. When I decide that I won't do anything but submit articles, do keyword research or what-have-you for the next hour or so, it's amazing what happens. Stuff gets done. And when stuff gets done, rankings and traffic improve.
Something I have learned to do...go the old school route and write some notes on a pad of paper. make a brief outline of what you will do today as you are thinking about them.
Why a notepad and not the computer? because it's different, it allows you to look at something other than the computer. It allows you to organize your thoughts without the distraction. But you must do it. I am even guilty of not doing it all the time. If a notepad is too much, try post it notes. I have even seen staff at afilorama wallpapering their workstations with post it notes.
@Jaye Evans, Thanks for the comments. It's true that the lists we are on are no different than our own. They are affiliates trying to promote their product by offering something useful to gain our trust. If you are on lists now, one of the best things you can do is pay attention to how they communicate with you. What do they say? Where are their links? Use it as a learning tool for the information it provides as well as how it's laid out. I find that certain formats make me want to run away, while others are good at drawing me in. If you use it all as a learning experience you'll benefit in the long run.
@StephenMcGouran, That site is one I put up right after signing up for AJP. It was actually one of the first ones I had completed fully since getting involved with Affilorama and I thought it all came together nicely. Traffic levels are slowly moving up as my ranking increase and I've made a few sales on it. Just wish I'd stuck with one technique (Affilorama anybody?) since I began and I'd be a lot further ahead.
Thanks to everyone else for their comments!
1) DON'T GET DISTRACTED
2) DON'T MAKE EXCUSES
3) DON'T GET SIDETRACKED
4) DON'T DOUBT YOURSELF
5) DON'T LISTEN TO ALL THE HYPE
6) DON'T BE SOLD TO...SELL TO OTHERS!
7) DON'T DO MANY THINGS BADLY, DO ONE THING WELL
8) DON'T LOOK FOR SHORTCUTS
9) DON'T DREAM OF BECOMING SUCCESSFUL...BECOME A SUCCESS!
10) DON'T GIVE UP, YOU'RE CLOSER TO YOUR GOALS THAN YOU WERE YESTERDAY!
Anyway that's mine, anyone else have a list to share?
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Taking concerted action is something we are still struggling with after 18 months.
The "25 things to do today and only 24 hours" syndrome can become overwhelming, it's so important to choose a focused task and stick to it till it's done.
The post-it notes used to work well for me, but now my desk is so covered in them my brain has trained itself not to notice them, any suggestions? :-)
As my mother-in-law says - you can do anything you want, but you can't do everything, so focus on a proven pathway, and stick to it, is what I have to do. Otherwise you get overloaded, bogged down and the motor blows up.
Ciao JJ
The biggest thing ahead of me now is getting everything scheduled, and praying my internet connection cooperates. It's hard doing this with a full time job, but I'm committed to getting away from it since I only make $1000/month.
I am glad to see I'm not the only one that's been through this, I just need to reorganize my schedule and just set to it. Thanks for the encouragement.
Rob
Thanks again!
But you are right, there is a simple recipe for success once you get a system that works. And I sometimes get swept up in the "click one button" BS.
I accept that it takes effort and time to build a successful affiliate marketing business. I am no longer looking for a short cut. Mark drilled that into my head!