Lesson Importance of link building
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Most of you will know that a link is text or an image which, when clicked, takes you to another page on the internet. What you might not be aware of is that links are extremely important for search engine optimization and helping your site rank well in the search engines for your important keywords.
How are links important in SEO?
1) Link anchor text helps your site rank for your important keywords
Ever heard of "Google bombing" or "link bombing"? This is where a webpage is able to rank highly for a search term purely because there are many sites linking to the page using those words in the clickable anchor text. This is how a search for "miserable failure" used to end up showing results for pages about President George W. Bush, or for documentary film maker Michael Moore.
Aside from being amusing, it's evidence of the search engines' emphasis on anchor text for determining rankings and relevance. It didn't matter that these sites had no mention of "miserable failure" in them......
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