Lesson Writing and Placing MSN Ads

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Before you dive into this lesson, be sure you've seen our lessons on quality score and landing pages before you get into this lesson, as they contain valuable background information.

To get started, go to the Microsoft Adcenter website at:

https://adcenter.microsoft.com/

Microsoft Adcenter is very similar to the Google and Yahoo ad networks. However, there are a couple of minor differences:

• It costs US $5 to sign up.
• If you live outside the US, you must go to Microsoft Advertising Worldwide to get started.
• Add-ons let you target your ads based on gender and age and particular times of the week or day.

Setting Up Your MSN Ad

Step 1: Target your customers.

Select the language and region you wish to target. As with Google, MSN allows you to target all countries, or specific countries and regions. And just like Google, we recommend selecting New Zealand, Australia, Ireland, UK, USA, Germany, France and Canada to begin with.

Step 2: Create your ad.

Write a text ad...

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