Lesson Writing and Placing Google Ads
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Welcome to this lesson on writing and placing Google ads. Before you start this lesson, please watch the videos on Quality Score and the Google Slap and Pay-per-Click Landing Pages. They will provide you with essential background information for this lesson on setting up Google ads.
Setting up a Google Adwords Campaign
Step 1: Creating a New Keyword Targeted campaign
Login to your Adwords account and click 'Create your first campaign'.
Step 2: Choose English
Step 3: Choose which countries to target
We suggest starting with New Zealand, Australia, Ireland, UK, USA, Germany, France and Canada.
Don't target 'all', because not every country is equal in terms profitability. For instance, you might get 1,000 clicks from India but no conversions, and it would be easy to assume from those results that the search term isn't profitable.
Yet this probably isn't the case.
It's more likely that people in India simply don't have the disposable income or the credit card necessary to make a...
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