Lesson Quality Score and the Google Slap
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What is the Google Quality Score?
The quality score is a variable used by Google to reward good quality ads that link through to valuable and relevant websites.
Why does it exist?
Google's reputation rests on its ability to match users with the best and most relevant content for whatever they are looking for, so they can't afford to have people clicking through to shallow sites, or put off by trashy ads — otherwise the whole system would quickly crumble and both Google and advertisers would lose out.
To ensure people who click on ads have a positive experience, Google checks the quality of each and every ad and the site that it links to.
If either your ad or landing page are found to be wanting, Google will give you a low quality score and punish you with what is vividly dubbed the 'Google slap'!
What on earth is the Google slap??
Unfortunately it's every bit as nasty as it sounds. The 'Google slap' is when Google deactivates your keywords until you either pay a hefty 'penalty'...
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