Lesson Bonuses for better PPC conversions
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In this lesson we're going to learn about the strategy of using bonuses to increase your pay-per-click conversions.
A bonus is a free extra — essentially a reward—that a buyer gets in return for making a purchase. Bonuses are a useful tool for two reasons: (1) they give buyers an additional incentive to buy and (2) they encourage a buyer to choose you over a competitor.
Bonus offers aren't exclusive to the internet by any means. This strategy is as old as the hills — swing by your local department store some day and you'll see 'special offers' and 'special bonuses' galore, especially among the makeup counters. Bonus offers are everywhere because they work!
For affiliate marketers, offering a special bonus in your ad copy or landing page can be a good way to increase your conversion rate, particularly if the bonus is more valuable than the product itself!
The bonus strategy is especially beneficial in these situations:
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During the launch build up of an internet marketing product...
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