Member profile: JasonDodd (Send Private Message)
- Name: Jason Dodd
- Member since: Sunday, February 8th, 2009
- Location: New Zealand
- Forum posts: 874
Recent Forum
posts:
New info from Google on semantics
We've talked before about how search engines (Google in particular) use an 'understanding' of the human language to display relevant results, and not just specifically an exact match to the keyword phrase being searched on.
Matt Cutts has referred to a post by one of the Google engineers on this subject, mentioning that this information has never been made public before - it's an interesting insight into how Google delivers what it feels are the most relevant results for its users and a good reminder to make sure the context and wording of your articles allows for some variation.
http://www.mattcutts.com/blog/google-synonyms/
Sunday, January 24th, 2010
Re: Firefox extension to show nofollow links
I'm not sure exactly which movie you're refering to but try the SeoQuake Add-on, it's one I use and can easily be switched on and off to show nofollow links.
Another one is SEO for Firefox.
Tuesday, January 12th, 2010
Re: Using Keywords for PPC Landing Pages -- Need Help
Ideally you want to keep the focus of your landing pages fairly narrow - if its too broad (ie youre chasing too many keywords) you risk diluting your keyword relevancy and getting a poor quality score from Google (pushing up your CPC - cost per click).
Choose one main keyword based on factors such as traffic volume and CPC. You'll have to decide how much the advertising is worth to you in determining this but obviously the keyword with the highest traffic is more likely to get impressions and thus click-thrus, and hopefully then sales.
The ad group is more about widening the net and doesnt have to be expansive, particularly if youve chosen a broad match for your main keyword as Google will automatically display your ad when it feels it's relevant.
Monday, January 11th, 2010
Re: Affilorama Premium Membership- Now Includes Hosting!
Hi ... Just confirming that Grady is correct. Premium members receive a new issue each month of their membership ... Monday, January 11th, 2010
Re: Clickbank hoplinks having problems in Adwords
Are you referring to the display URL or the destination URL? Display URLs are limited to 35 characters so that may be interferring with it. Also make sure there are no spaces at the end or start of the URL. That can also play tricks with setting up a new ad.
I would probably suggest adding tracking IDs to your hoplinks if you're not using them already.
Monday, January 11th, 2010
Re: No Ads For a High Grav. Product- Is This A Sign?
I wouldn't take that as a definitive sign that it is not converting - it is possible the market isn't as saturated yet. The could be other reasons such as a high CPC or low traffic volumes.
Try the Market Strength tool to find out if a market is worth chasing.
Monday, January 11th, 2010
Re: PPC clicks vs. Clickbank hops
Sometimes there are discrepancies between CB reporting and Google AdWords, with CB often reporting a day late as well as reporting in a slightly different way. Its a little bit similar to the difference between AdWords and Analytics (read more at http://adwords.google.com/support/aw/bi ... swer=55610) and exactly what theyre measuring i.e. clicks vs visits.
In addition to encrypting your direct hoplinks from AdWords, I would also suggest adding a tracking ID so you know exactly which clicks are coming from your ads.
Direct linking can be tough going - I'd suggest reading this interview with Amit Mehta on how to do direct linking.
Monday, January 11th, 2010
Recent Blog
Comments:
Cultural Conflict – Do we need to start thinking globally in our marketing?
For those of you keeping tabs on our man Chris word on the street is he's made it safely back to the land of the free but not without getting a little frisky with a customs security officer by the name of John. It seems protecting freedom comes with a few downsides. :) Commented on Sunday, January 24th, 2010
Two easy steps to conquering your fear of PageRank
@Maxeffort PageRank Sculpting used to be an effective way of controlling the flow of link juice, or link equity, through your site and focus it on your most valuable pages but it doesnt have a lot of value now. The recommendation is to work on improving your site structure so that its logical for both humans and search bots.
@stargate66 Thanks for your comments and great to hear you're enjoying Premium - there is a lot of value in it. And now it has got website hosting included it's even better!
Commented on
Thursday, December 3rd, 2009
How To Avoid A Google Slap: 6 Tried and Tested Techniques
I think while all of this can sound scary, the key thing to keep in mind is that Google are not looking to punish legitimate advertisers but as you can see in this previous post to do (http://www.affilorama.com/blog/search-advertising-video-google-adwords-guide) Google need to balance the interests of 3 parties - the advertiser, the user and Google.
Google will discourage advertisers who are not providing a relevant or quality experience for their users by raising their bid prices i.e. slap them.
But if you are a legitimate advertiser and not trying to spam the ad results then you won't have anything to worry about. It's also worth looking at using the Google Site Optimizer to check how your site stacks up.
@wosull A slap is related more to the keyword(s) you are bidding on and not so much your actual site however some AdWords users have found that a really bad QS for their keywords has been linked to their site and it has been too much of an effort to recover their QS - it has been easier for them just to start a new site.
Commented on
Sunday, November 15th, 2009
Find your competition's weak spots
Thanks for the comments guys. You're right James, you do get better at detecting affiliate sites and links the longer you've been in the business! As with anything always good to learn from others! Commented on Monday, November 2nd, 2009
Make money from CPA offers exclusive webinar with Gauher Chaudhry
CPA can be a bit rough for newbies - just gaining entry into a network can be a mission. Gauher has pretty much made CPA his own, with an annual income of around $2 million dollars with about two staff - that's not bad in anyones books. Commented on Friday, October 16th, 2009
Pardon me, but you seem to be leaking link juice
Just by way of an update it now seems that for internal links Google will automatically divide up your link juice in the way that it sees fit, irrespective of whether you add nofollow to the link.
The bucket illustration still applies for external links but not for the purpose of page sculpting.
Commented on
Friday, October 16th, 2009
Search Advertising Video: Google Adwords Guide
This really highlights the importance of writing ads with high relevancy and good linkbait - Hal makes it clear that click-thru rate is more important than anything else in determining QS.
Use the bullet point tool in the Tools section of Affilorama.com - good headline generator!
Commented on
Thursday, September 17th, 2009
