Lesson Affiliate Marketing PPC
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Introductory lesson covering affiliate marketing PPC.
What is Pay-Per-Click (PPC)?
Pay-per-click (or PPC for short) is when you purchase ads to display in the search engines when a user enters your target keywords. These ads usually appear at the top of the page, the right hand side of the page, or both, typically under the header "sponsored listings".
So here we can see some paid ad listings in Google.
And some more in Yahoo...
And let’s not forget, MSN...
Unlike traditional advertising, you don't pay simply to have your ad appear there. You pay when somebody clicks on the ad. So you're essentially paying a set amount for each visitor to your website. Hence the term "pay per click".
Sounds straightforward, doesn't it?
It takes more than just deep pockets
It does actually get a bit curly once you start digging into things. For instance, with Google's Adwords it's not simply a case of out-bidding your competition to reach the top of the paid search listings. Google is...
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