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[JasonDodd]

We've talked before about how search engines (Google in particular) use an 'understanding' of the human language to display relevant results, and not just specifically an exact match to the keyword phrase being searched on.

Matt Cutts has referred to a post by one of the Google engineers on this subject, mentioning that this information has never been made public before - it's an interesting insight into how Google delivers what it feels are the most relevant results for its users and a good reminder to make sure the context and wording of your articles allows for some variation.

http://www.mattcutts.com/blog/google-synonyms/

 

[digiblue]

Thanks for the link! Google never ceases to amaze me with the progression of their artificial intelligence.