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KEI

contactus1
Posts: 69
Joined: 17 Jul 12
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KEI

Hi all,
What is the KEI and what is the use of this?please explain about this in detail.
Thanks
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cecille.l
Posts: 5803
Joined: 25 Feb 11
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KEI in SEO means Keyword Effectiveness Indicator. This helps you identify which keywords would work best for your campaign/site. Although you shouldn't rely on it too much, it's a good indicator of which keywords are worth targeting or not.

Hope that helps. Have a good day!
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michellerana
Posts: 2373
Joined: 05 May 09
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Keyword Effectiveness Index (KEI) is determined by combining the data on the number of search and competition:

KEI = (volume of searches per day)^2/(total number of competitors)

The higher the KEI, the more popular your keywords are, and the less competition they have. That means that you would have a better chance of getting high rankings.
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Michelle
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garykirsten111
Posts: 8
Joined: 08 Nov 12
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Hello,


The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign.

Suppose the number of searches for a keyword is 500 per month and Google displays 214,245 results for that keyword. Then the ratio between the popularity and competitiveness for that keyword is 500 divided by 214,245. In this case, the KEI 0.002.

The higher the KEI, the more popular your keywords are, and the less competition they have. That means that you might have a better chance of getting to the top.

Thanks and Regards,

Gary
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