19 Jun 09
01 Feb 12 1:05 am
Whenever you are looking at keywords, you should always look at exact search counts. Broad match results are always misleading and are often off by thousands. with broad match, they are looking at anything remotely relevant.
For example, with wow strategy guide, broadmatch could be showing results for searches for wow, wow strategy, strategy guide, wow guide, or any other combination that contains one or more of those words, wildly inflating how many searches you would actually show up for.
exact match always looks at the exact phrase you put in, and nothing else, so it would be much more accurate.
Also, just because you get rankings, don't assume people will click your link. this is where you need to look at your meta title and descriptions. these need to be compelling to get the clicks
Once you get them on your page, you need to see how you are impacting potential customers. often, just because you get the traffic doesn't mean you can convert them into customers, especially if they don't know who you are yet.
One thing to look really closely at with your content on your site is how much of an emotional impact are you having? Remember, people make buying decisions emotionally and rationalize them logically, so if you want to convince people to buy you need to identify to the emotional keys that signal that someone wants to buy, and show how the product you are offering will help them meet these emotional needs.