27 Apr 15 6:11 am
5 Secrets To Optimize Etsy Shop To Enhance Ranking On Google
Every ecommerce website owner want to see an increase in the shop view and sales. Every entrepreneur, whether he owns an online business or a mortar and brick company, want to increase his sales. No matter how good your merchandise is, if buyers are unable to find your online stores you will not earn profits. So use simple SEO techniques to make your Esty shop easily discoverable and to increase its chances of ranking high on Google, Bing, Yahoo and other search engines.
This post lists out the top 5 ways through which you can optimize your Esty shop to witness an increase in its ranking on different Search engines.
Content Is ImportantUnique and fresh content is loved by search engines and if your page matches up with the search query of the visitors, it can easily rank high on the search engine results. As an Esty seller, you need to keep certain points in mind.
Create a strong product title and unique contentDo you know which keywords are used by the shoppers to find a product? If no, get hold of them at the earliest. Use strong product titles by using relevant keywords to attract buyers' attention.
The Product DescriptionThe product description is equally important and thus it is vital to use less obvious terms to describe your products. However, make sure that your product title gives an insight about your services to the online users.
Get The LinksLinks are used by the search engine to determine ranking order, thus they are considered as an important part of SEO. Each link has a different value, therefore it is difficult to calculate the number of links that will help your Esty shop. If you want to build links, you can:
Create a blog* Use different links between listings that are present on your site
* Make sure you network out well with your clients
Use the social networking sitesThe trend of advertising your company on social media is fast catching up with the entrepreneurs. Different social media sites are no longer being used only to connect with the friends, rather they are being used to build a base of satisfied clients. You can easily use different sites to show the search engine that people are talking about your business. Some popular social media sites are:
* Facebook
* Twitter
* Google+
* Instagram
* LinkedIn
* Pinterest
Announce Your Shop Services in Meta DescriptionMeta description is an announcement of about 160 words that can help your business to attract prospective customers. If you use this space effectively and announce your services using the right keywords and descriptive phrases, your enterprise is bound to gain shoppers' attention. Moreover, this is seen as one of the best ways to appeal to your potential customers and the search engines.
Categorize Your ProductsYour Esty shop may be selling a variety of products, however, if you divide them into different categories it will make it easy for the customers to find what they are looking for. Use simple category terms to differentiate the products and make it easy for the search engine to rank them.
SEO is an imperative part of your online business, thus use it properly to rank high on different search engines. Avoid using black hat tricks as it can get you fined by the search giant. Moreover, make sure that the products you are selling are of good quality because no amount of SEO will help your business if you are selling sub-standard goods.
