Should I delete PPC keywords with Zero impressions?

nates450r wrote:To tell you the truth i can find it on the (new) google interface
how do i do it? anyone??


nates450r wrote:ok thanks,
even my keywords with 0% impessions have a quality score of 7
does that matter?
IMO if there are no impessions or clicks on the keyword than it does not matter if it has a good quality score or not because its not working anyway.




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