Should I delete PPC keywords with Zero impressions?

[michellerana]

ok everyone

i am using PPC for my traffic my goal is to have a well rounded campaign but i have a lot of dead keywords

i have multiple keywords for my campaign, But as i am a still learning
i have found that some of the keywords have 0 impressions -should i delete the keywords with 0 impressions?
also i have keywords that have 0.7%-0.10% impressions but no clicks

IMO the keywords with 0% impressions are not targeted enough to show
and the keywords with some percentage in impressions are not relevant enough to the search term

am i correct on any aspect of my thoughts?

[wollowra]

Just out of interest Nates, What's your quality score?

Troy

[nates450r]

To tell you the truth i can't find it on the (new) Google interface.
How do i do it? anyone??

[nates450r]

i just went to the old interface and looked. All my keywords have an (ok) quality score.

[wollowra]

To tell you the truth i can find it on the (new) google interface
how do i do it? anyone??

Log into adwords..
Click on the Keywords Tab.
On the right side you will see FILTER and VIEWS
Then choose CUSTOMIZE Columns
You will have the option of choosing what you want to appear.

Troy

[nates450r]

ok overall i would say 95% of my keywords are 7's

[wollowra]

Ok,
This is only my opinion ok as adwords can be different for everyone, but....
If I had an adgroup or keywords with 0 impressions after 7 days.. get rid of them.
You don't want to manage dead keywords with 0 impressions...
Focus on what is working and split test.

Hope that helps.

Regards
Troy
:)

[michellerana]

ok thanks,
even my keywords with 0% impessions have a quality score of 7
does that matter?
IMO if there are no impessions or clicks on the keyword than it does not matter if it has a good quality score or not because its not working anyway.

[michellerana]

ok thanks,
even my keywords with 0% impessions have a quality score of 7
does that matter?
IMO if there are no impessions or clicks on the keyword than it does not matter if it has a good quality score or not because its not working anyway.

Spot on.
Just means your keywords and related ads and landing page are ok, but the market is not there for those keywords with 0 impressions.
Also, make sure you choose the search network and not the content network.. if that is what you want.
:)
Regards
Troy

[jpastorizo]

Nates,

Have you verified if your ads are showing for the keywords that have 0 impressions?



Renato

[nates450r]

Um, i believe so
because the keywords that i use in my ads dont have 0 impessions

i have a lot of keywords that i dont use im my ads and those are the ones with 0 impressions.

do you mean i should only have keywords listed in my campaign that i plan to use in my ads??

[jpastorizo]

Nates,

Like you said it doesn't matter if you have a high QS if your keywords are not getting impressions. I agree with you because the whole purpose of advertising is exposure and that is why you are willing to pay for it through Adwords.

When you have an adwords campaign you specify the keywords you want to bid on and you specify the ads for these keywords etc. The only reason why your keywords will have no impressions is if the corresponding ads you have for those keywords are not showing up on google's search results. If these keywords have decent monthly search volume and if you are bidding high enough then you should have impressions on the ads for those certain keywords. Impressions is the total of times your ads are shown to someone searching using one of your keywords.

On your question: do you mean i should only have keywords listed in my campaign that i plan to use in my ads??

Well, if you don't have plans of using those keywords in your campaign then it seems odd that they are even there right?
Besides, when you create an ad group in your campaign you need to specify the keywords and the ads for those keywords for the particular ad group.

I hope this somehow helps you clear things and not confuse more.


Regards,
Renato

[michellerana]

ok thanks for the information
i will try some new ads targeting different keywords in my campaign.

[jpastorizo]

Nates,

If you don't have too many keywords you may want to try the PPC 2.0 technique of having 1 adgroup per keyword. Make the keyword the adgroup name and the title of the ad to make the campaign as granular as possible.



Renato

[nates450r]

ok i will try that
thanks,

one question
when i have more than 1 ad group can they run all at the same time or can only one ad group run at a time??