Forum

[kenc138]

Hi guys,

I've always heard that search CPC is always a higher CPC because of how targeted the traffic is, and that content is much lower CPC because the traffic tends to be less targeted.

What can explain the fact that I need to bid at least $1.25 for the Content network to get impressions, but I can bid around $0.40-$0.60 for the same ad group in Search network?

Thanks!

 

[wollowra]

Hi Ken,
This can happen depending on what Niche you chose and the competition in that niche.
Also you need to prove yourself to Google first.
Is this a new campaign?
You can read a little bit about this here..
http://adwords.google.com/support/aw/bi ... nswer=6111

Regards
Troy

 

[kenc138]

Hi Troy

Thanks for the update. The site is fairly new, but I have QS of 7 across the board. I guess this doesn't matter since QS isn't a factor in Content network.

Thanks again!

 

[AndyBlack]

There is a QS at the keyword, adgroup, campaign, account, and domain level (and probably more!). I don't know much about the Content Network, but I wouldn't be surprised that the QS gained from your Google Search campaigns is going to be factored in.

Also... there might be much less Ad positions available on a page in the Content Network than in the Google SERP.

 

[robinjackman]

yes, obviously search cpc lower than content cpc.