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Keyword Match Type in Google Display Network, Does It Matter

frankie29588
Posts: 18
Joined: 03 Jan 12
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Keyword Match Type in Google Display Network, Does It Matter

I understand that in the display network, the ads are placed according to the theme of the adgroup. So when using google display network, does it really matter what keyword match type you select?
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esolutions
Posts: 717
Joined: 28 Apr 09
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Hi,

Yes, for sure. Ideally you will make your ads as targeted as possible.
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andy.buenaventura2013
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Joined: 15 Jan 13
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Yes it matters
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