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Keyword Match Type in Google Display Network, Does It Matter
frankie29588
Posts: 18
Joined: 03 Jan 12
Trust:
09 Dec 12 5:48 pm

Keyword Match Type in Google Display Network, Does It Matter

I understand that in the display network, the ads are placed according to the theme of the adgroup. So when using google display network, does it really matter what keyword match type you select?
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esolutions
Posts: 713
Joined: 28 Apr 09
Trust:
11 Dec 12 6:04 pm

 Hi,

Yes, for sure. Ideally you will make your ads as targeted as possible.
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andy.buenaventura2013
Posts: 1
Joined: 15 Jan 13
Trust:
15 Jan 13 2:21 am

 Yes it matters
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