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[shalisha42]

Hello everyone. Shalisha here. I'm now embarking on PPC. A few years ago I dabbled into it knowing nothing about it. Since doing a few AB sites and learning about SEO, I have a better idea about the importance of quality landing pages. Here is my question - I set up a campaign with 2 ad groups. I'm starting small - then I'll upscale.

My quality scores are 7/10. My landing pages are relevant. How do I get my quality score higher? I haven't gotten any clicks yet, as I just put the ads up. Any PPC experts out there? I've decided to focus my energy on PPC now.

Also, has anyone been having good results with MSN or other paid traffic sources?

 

[michellerana]

Having content that is optimized and a faster loading time can improve your quality score. Google also suggests that you check your keywords using the Keyword Analysis field.

You could also use Affilorama's Google Adwords Quality Score Checker to make sure that your ads are relevant for the keywords you intend to bid on. This tool will also give you advice on how to improve your website to increase your quality score.

Google provides information on how to have a higher QS on this page: How do I improve my keyword's Quality Score?

Also, has anyone been having good results with MSN or other paid traffic sources?

Most say MSN Adcenter is a great place to do your first PPC campaign. And that it generates good, quality traffic but not much quantity. However, Yahoo Search Marketing and MSN Adcenter has recently merged so I guess there's now plenty of volume.

 

[shalisha42]

Thank you so much! I'll try those suggestions!

 

[michellerana]

You're welcome, Shalisha ;)