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Who gets the credit if a customer clicks 2 affiliate links?

PremiumMember
ThumbDog
 
Posts: 8
Joined: 06 Mar 10

13 Mar 10 5:07 am

Who gets the credit if a customer clicks 2 affiliate links?

Hello all...

Maybe a noob question, but hopefully someone can take the time to explain it to me.

I was on Affiliatebot (a competitor to ClickBank) checking into some of their programs. On nearly all of them, they mention, in the Commission Plans section, a cookie expiring after n number of days. I understand what a cookie is - I'm just unsure as to how it relates in affiliate marketing. Specifically, if, for example, two affiliates are promoting the same product and the commission details for that product indicate a cookie expires in 90 days, what happens if potential customer hits the merchant's site via affiliate "A"s website (but doesn't purchase), and the next day hits the merchant's site via affiliate "B"s website and doesn't purchase? Does the cookie the merchant's site places on the potential customer's computer resulting from their visit to affiliate "B"s site "trump" the one obtained via affiliate "A"s?

Any help appreciated.

Cheers.
 

Last edited by michellerana on 15 Mar 10 12:37 am, edited 1 time in total.
Reason: improve title to describe the post better
 

jcdean
 
Posts: 461
Joined: 24 Nov 09
Location: United States

13 Mar 10 3:02 pm

last cookie wins
 

Site Admin
michellerana
 
Posts: 2046
Joined: 05 May 09
Location: Philippines

15 Mar 10 12:39 am

The credit is given to the last unique affiliate. If someone else's affiliate link was clicked on after yours, the other affiliate will earn the commission.
 

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jpastorizo
 
Posts: 785
Joined: 01 May 09
Location: United States

15 Mar 10 1:14 pm

For Clickbank, I will agree with both JC and Michelle, but for other affiliate programs that says the cookie life is 90 days or so - the one who gets the credit sometimes (at least in my experience) is the previous affiliate's cookie. As long as the cookie is still within its lifespan of 90 days or whatever the setting was.

Maybe Mark can tell us his experience...



Regards,
Renato
 

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marcovandaar
 
Posts: 39
Joined: 27 Feb 10
Location: Netherlands

17 Mar 10 9:27 pm

i was wondering the same thing. i will follow this one
 

Site Admin
MarkLing
 
Posts: 2330
Joined: 13 Jun 06

24 Mar 10 2:51 am

The last cookie wins (ie B).
 

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pzenji
 
Posts: 103
Joined: 24 Jan 10
Location: New Zealand

27 Mar 10 3:05 am

Well ThumbDog, I think affiliate "B" would get the commission.
 

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