28 Jun 09
07 Jul 10 4:26 am
One other aspect with offering "multiple" products is that one product might focus on one aspect of a niche, while another product might focus on another. Take "Learn Guitar", for example. It can be very easy to just focus on products that teach guitar. But there are several products that can support the overall goal. Just looking at what clickbank offers, there's a product on ear training (teaches how to recognize pitch even without a tuner), one that focuses on scales, and even some products about recording. While some of these might not seem directly related, they are things that someone learning the guitar might be interested in or could benefit from.
As another example, take relationships. You can find products focused on meeting people, some focused on maintaining relationships, some that help with getting your Ex back... Even some that help when things go so wrong they can't be fixed. So you can see how one can help, build on, and support each other.
So keep in mind that multiple products can "fill in the gaps" left out by another that you're also promoting.