30 May 12
28 Jun 12 7:51 am
ian6 wrote:Hi Guys,
I'm new to this and I've just set up my first site. Like the title says I know there is no exact answer to my question but I could do with some benchmark stats to help me measure my progress.
Approx. how many visitors do you need per sign-up to your mailing list and what is an average earnings per sign-up and over what period.
Any info would be very much welcomed.
Although i haven't started listbuilding yet i've been doing some research on the matter.
Recently came across the epc metric since i'm branching out into paid traffic.
EPC = Commission / number of clicks
So if you're promoting a merchant A via your newsletter who pays a $30 commission and it takes 120 clicks to make that you'd have an epc of 30/120 = 0.25.
Good epc calculator:http://adcalc.net/epc/
At least this is how i understand it i.e.
Outside funnel testing => A/B or Multivariate Split testing
Inside funnel testing => EPC