19 Mar 10 5:27 am
1. Market & Trend Research
2. Target Market Profiling
4. Keyword Research
5. PromotionMarket & Trend Research
First thing you need to brainstorm some niches but how is this done? I go to transparent marketplaces which reveal their best sellers or products or topics that are getting buzz. I also focus on desperate buyers and obsessive people.
Clickbank Marketplace (anything on the first page is usually a popular niche), Amazon Bestsellers, Yahoo Buzz, Digg.com, Google Hot Trends, Shopping.com and Ezinearticles most popular.
Once I have got a few ideas I will go to Google insights for search and type in the top level keyword or broad niche to check the overall trend. I am looking for something that is rising in trend or that is stable. If it is strongly trending down I move on to the next niche.
Once I have found a niche that is trending upwards I will check out the top searches and rising searches, paying particular interest in the breakout keywords. I will add these to a notepad document and any other phrases of interest. I will keep digging into these phrases until I find gold. This will usually be more product focused keywords or desperate keywords such as: problem, help, how to, improve. Or buying keywords such as: buy, sell, find.
This can take a while but it is worth it, add all keywords to notepad file.
Next I will use Google external keyword tool or traffic travis to do a quick check to see if there is interest (high search count and PPC ads running for the various keywords)Target Market Profiling
Take the niche you found or keywords and find out more about the target market or the people who are interested in the product or niche. Forums are the best for this, also yahoo answers.
Use boardtracker, boardreader, omgili, to find hot topics and conversations that are going on in your niche and to learn more about the problems or troubles your niche market experiences. You may also come up with new keyword from looking at forums, so add them to a notepad doc as well.
Check out compete.com and quantcast.com for targeted information about your market. Age, sex, country, etc. Also you can find other authority Websites that your target market visits that will give you even more data.
Now you should have a good understanding of the person you are marketing to and you should understand their pains, their lingo and what the desire.Alerts
Sign up for Google Alerts and add your broad keyword and more niche keywords as well. After a few days you will have your own research engine reporting back to you where all the buzz is, what conversations are happening and what is hot and what is not...this is invaluable! If you are blogging you can blog about the topics and conversations that are coming up from the alerts.Keyword Research
I like to leave specific keyword research to the end after fully understanding my marketplace and knowing where the opportunities are.
Usually by now I will have a good number of keywords from Google Insights, forums, and from the Alerts all I want to do is enter them into either market samurai or traffic travis in order to find out two things: search volume and top 10 competition. Sometimes I will take the keywords I already have and build them out using market samurai or traffic travis.
I do not really care about how many competing Websites there are. The reason being is I just want to know the strength of the top 10. If I cannot get on the first page for a keyword within a few months I am not going to bother with it. I don't really care too much about the number of links to the domain as a whole, I care more about the links to the actual ranking page.
If majority of the spots are taken over by high authority Websites such as Wikipedia, about.com or any Websites that are PR 4 or over then I will discard the keyword and move onto the next.
I am also not too concerned with the amount of searches as I am more concerned with the intention behind the person who is typing in the keyword. What do they really want?
I mainly go for product related keywords, reviews and a few buzz keywords.
I find it hard to give a complete process for picking keywords because it's a mixture of art and science. As well as a feeling. But I do like to see keywords with searches over 50 day (if it's highly targeted), upward trend (insights), weak competition in the top 10 (under PR 3, bad on page optimization, backlinks to page under 100).
I will narrow down my keywords to about 5 top keywords which I want to promote the most (usually product related or desperate problems) and then about 15 - 20 keywords that I will promote but only after getting rankings with the top 5. Promotion
After building my website or blog I will then start the promotional process. I will write the content or have my team produce the content and add it to my site. Then I will get an article created for every keyword I have an article on my site and submit these to Ezinearticles and wait to get them approved.
While I am waiting to get the article approved I will do a mini promotion on the each of the top 5 keywords using phase one of Web2Mayhem (see my signature file).
After the articles have been approved at Ezinearticles, I will take the 5 that are linking to my top 5 keywords and spin them using best spinner (I will use nested spinning) and then I will submit them again using Web2Mayhem syndicate Kahuna (like AMA but much better in my opinion) I will set this to drip posts in slowly.
I will then take the same spin code from the article and submit them to about 50 article directories using the free article submission tool called ASHelper (awesome), lots of these articles submissions take a long time to get indexed by Google so I am not worried about building links "too quickly"
Next I will focus on my top number one keyword and build about 3 - 4 high quality Web 2.0 websites that will each link to the keyword I am promoting. I like using Squidoo, Blogger, Weebly and Gather but I mix these up a bit. Once I have these sites I will once again use Web2Mayhem and run Web2co-op (underused by seriously powerful) and use it to juice up squidoo with high ratings, comments and favorites. I will also use this to bookmark all the web 2.0 websites.
I will basically keep running through the different phases of Web2Mayhem for the top 5 keywords and build the web 2.0 websites around each of top 5 keywords. This will be done over a period of about a month then once I start getting rankings and traffic I will focus this same promotional techniques on the other keywords while maintaining the others.
I always mix in other link building and promotional techniques such as video marketing, blog commenting, software submissions, press releases, etc.
Of course there are more specifics to all of this but this is the basic structure and process that I follow.
Last edited by digiblue
on 19 Mar 10 7:48 am, edited 2 times in total.
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