19 Jun 09
04 Dec 12 4:19 pm
The short answer is every visitor to your site is a potential for a sale. However, in general, once you understand conversions, you can average 1-2% of your visitors to sales.
However, most newbies don't see these kind of conversions early on.
It all depends on how you present your offer, and how well you connect with your readers.
Just before reading this, I was actually writing a chapter in a content writing ebook that I am working on about engagement, and driving people to action.
One of the keys to increasing your chances at conversions is to engage your readers on an emotional level.
I started studying human needs psychology several years ago as part of my own personal development, and one thing I have come to realize in marketing is that our job is to help people identify with their emotional needs, and show them through our articles how they can meet those needs.
If you can touch people emotionally, and help them meet their emotional needs, you stand a much better chance at getting sales.
This is usually easy to say, and much more difficult to do. However, by really understanding the needs of your customers, and identifying with them by sharing stories, and talking about how you feel in the situation, then sharing how you overcame the problem yourself, you can lead people into making a purchase much easier.