Interview Traits of Authority Sites with Peter Lenkefi
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Content desk was established in 2004 as an article depository, and is now the 3rd largest article site online with 250,000 articles in 220 categories. Peter also runs a membership site called Authority Site Center teaching people how to become authority sites.
From his experience creating software that pulls content from article sites, Peter and his team realized that the real success now lies around generating quality, original content, and in building authority sites. Authority sites are, in a nutshell, sites that people will happily bookmark and return to again and again to find the information they need. The site will have fresh, regularly updated information. You might have 40% of your traffic being return visitors.
The good thing with this method is that you’re no longer at the mercy of the search engines, because people will keep returning to your site, even if it drops off the search engine rankings. It’s about forming long-term relationships with your...
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