Lesson PR Steps for Generating Customers with Marc Harty
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Marc Hartley has in the past run an SEO firm, performed pay-per-click management for clients, and he has a background in copy writing. His experience gives him a unique angle on the common press release.
According to Marc, PR has evolved since it’s come onto the web. "Press releases" are no longer just dull digests of a company’s recent activities -- they are important tools for search engine marketing and attracting new customers to your website. Marc believes that press releases should deliver a benefit to the reader, not just the same old collection of dull, dry facts, like "Oh, we have a new product", or "Hey, we made this number of sales last year.
With the advent of web PR, you no longer have to rely on the media for getting your press release out there, since you can submit your own press releases to various sites yourself and have it broadcast on the internet. You could start getting search engine traffic as a result of your press release within minutes...
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