Finding profitable niches with Ryan Moran
Listen to the Interview
Mark: Hey guys, you’re listening to Mark Ling from Affilorama.com.
Welcome to today’s ground-breaking teleseminar where, in the next 60 to 90 minutes, my special guest Ryan Moran will reveal to you how he earned for himself over $54,000 a month, that’s U.S. dollars, from affiliate marketing. He’s doing that so that you can copy his system and experience great success for yourself. This will most likely be the most important hour of your week, so make sure to clear away anything that might distract you during this call.
I’m going to be grilling Ryan Moran to let you know precisely how he goes about building his multi-million dollar a year online business. You can also punch in your own questions in the question and answer box. That’s on the webcast page and we’re going to spend a lot of time answering questions later in the call to help you get ahead.
Ryan’s had a lot of experience in helping teach people how to set up autopilot online businesses, so I want him to share as much as he possibly can here with you on this call. If you follow what you learn on this call, you’re going to learn how to create your own autopilot affiliate business that generates cash day after day, month after month, even if you know very little about using the Internet as a marketing tool or how to run a business. If you can copy and paste and follow a plan, you can do this. If you’ve got specific questions, we’re going to take questions and answers at the end of the teleseminar.
We are going to be covering a wide range of stuff. Some of which is going to be basic in nature and a lot of which is going to be considered a lot more advanced as well. So there’s stuff that’s going to suit everybody on this call. We’re going to go really fast so we can cover everything you need to know, so please get a pen and paper out and get your computer fired up with Notepad so you can take notes.
Okay now, the first thing I want to do is introduce Ryan to you. Ryan, would you mind inspiring everybody with your story?
Ryan: Yeah, thanks for having me on the call, Mark. I started in affiliate marketing about two and a half years ago and just to throw it out there, I’m 21 years old. I’m actually still a college student with my last semester. I still live in a dorm room and I still have people who live next door and walk through the hall, probably during this call. My lifestyle hasn’t changed too much in the last 2 ½ years but I just started this business and I didn’t really ever think it was going to work. It wasn’t supposed to work. I was just looking for ways to pay for school, actually. That’s how it all started and, Mark, I know you started when you were in University as well, so we have that bond.
You mentioned to me one time that you started making $50 a month, which is like five-ten hours of work and it was the same thing for me. So I started this affiliate marketing business one summer and put up one website, and actually my strategy was completely flawed. I did everything completely wrong. My strategy was, I was going to bid on Google AdWords and then I was going to put Google AdSense on the site, which, if you have any knowledge of either of those, is a horrible business model. I didn’t know at that time and I was hoping to turn a profit that way. I just happened to throw these affiliate links on the site.
I didn’t think anybody was going to buy these products and I did a lot of things accidentally that were correct, and sales started coming in, and from there I scaled that website into something that was pretty special and then started the next website.
It’s a been a little bit of a snowball ever since, so I’m at the point now where I’m 21 years old, I live in a dorm room and my projector didn’t come for about two hours a night. That’s about half a million dollars. So it’s been a really really fun ride and none of the people around me know how much money I’m making. It’s like this big secret in my dorm and I continue to grow it and it’s been a lot of fun.
Mark: That’s awesome! That is really awesome, and what I’m planning to do today is try to get you to share exactly how you go about doing it so that people can actually replicate for themselves this relatively simple system that you’ve got going. It’s simple but it’s very well implemented.
Ryan: Cool, sounds good.
Mark: I was going to start by covering some of the bigger questions that I’ve received recently myself from people asking about making money from affiliate programs. The first thing a lot of people ask is, I might talk about it later in the call, about something else you’ve been doing in this regard but, how do you recommend that people should go about finding high profit niches?
Ryan: Well, there are two real approaches to going about choosing a profitable niche, and the first is to just find a hot market and step in front of it. I had a friend who put it once, you don’t need more traffic, you just need to step in front of some traffic that’s already out there. And so you can just a find a hot market and put up a website and try and catch a part of the pie.
The other way is you can try and create a market. If there’s something that you’re excited about or you’re passionate about, you can put up something and try and push the product into the marketplace. Now I come from the school of thought that you shouldn’t try and push your own market. So, the best way to make quick cash online is to step in front of a market that’s already selling well. So just look into what’s already selling and present it in a new way, or coming up with a more creative way to promote it would be the best way to generate quick cash.
But in my experience, now this isn’t what I’m taught, this is just what I’ve learned in my experience, the best way to set up would be long term businesses that are going into the six and seven figures per year, are going to be the products that you develop on your own and then introduce into the marketplace. You’re generating your own buzz, you’re generating your own market. So depending on what you’re going for, if you’re looking for the quick cash methods, then the best way to collect your niche is to just look at what’s already selling, to look at what products have high gravity and high ClickBank, which ones have a lot of search traffic going to them using your Google tools or whatever you’re using to do your keyword research.
But if you’re at the point where you’re looking for those huge niches, that’ll establish you as a name or as a brand, then my recommendation is to develop something that’s unique and create your own market. Now, of course, that is just from my experience, I don’t consider myself to be a special affiliate marketer, that’s just from the experience that I’ve learned. Depending on your approach, the quick cash is to step in front of what other people are doing. The long term methods are for you to create something unique and create your own market.
Mark: Okay we’ll stick to affiliate marketing on this call because that’s what you’ve done successfully over the years. I think that’s what a lot of callers are interested in, ‘cause I have noticed that some of my products or one in particular comes to mind, that you’re regularly right up there with the top couple of affiliates, not just down when it comes to a launch, I’m talking about day-in, day-out.
People are probably interested in what makes you so successful. Why is it that when you see a niche other people are already promoting products in that niche? I mean, other people are already affiliates that have a high gravity and you’ll walk in and be one of the top affiliates. What makes you succeed where others struggle?
Ryan: I’m glad you called me on that because I’m glad you called me out on product creation, because sometimes I lump these together, because in my mind the approach of how you’re going to become an affiliate and how you’re going to be a vendor are the same approach.
So what I do when I’m looking for both long-term income earners, I want to set myself up as an authority within that. Once again, if I’m going for quick cash I’m just going to key what’s already selling and put something out there, drive some quick traffic to it and try to capture those sales.
But for long-term… that’s what I usually go for, I like the long-term stuff, I’m putting out something unique. So if I’m looking at what other people are using to promote certain products, I’ll look for trends and then I’ll see what needs are being left open. So for example, if I’m seeing that most people who are promoting a product using review pages, for example. I’ll go out and I’ll do video. Or I will go out and I’ll put a PDF together and build a list in it. So I’ll try and look for hidden ways that people have left to promote it and I’ll go out and I’ll take advantage of those opportunities.
Now, the best way I’ve done this, once again I go for long-term, and so this is personally what I’ve done. The thing that has made the most impact on our business is my search engine optimization and I do this by texting my keywords to a pay-per-click. So I do this combination of pay-per-click and search engine optimization to where I refine my market and test my keywords to see which one are bringing in the sale, and then I optimize my pages for those exact terms. Now again that’s me. You don’t have to scale search engine optimization. It can be a long process but I use a sophisticated way of pay-per-click which is…well, I guess they’re not so sophisticated, I get very very targeted. I set very very very targeted landing pages, and in different sub-niches for products, and then I drive pay-per-click traffic with very few keywords and just pick the ones that are most relevant and send them to the most relevant page. And that has done wonders for conversion because the more targeted your page is and your keywords are going to be, then the higher your conversions are ultimately going to be and the more money you’re going to make.
Mark: Would you mind just describing what a typical one of your landing pages looks like? Like your affiliate landing pages? You know, like let’s say someone was searching for wholesale shoes and you were promoting a product there, what would you do?
Ryan: I like to build medium sized websites. And these usually look like they have a main portal with something that is very general so it’s …you mentioned wholesale, so if someone comes in searching for wholesale shoes, it’s often going to be a website that is about purchasing wholesale, for example. And then, on this main portal, I’m going to be capturing leads. And then I have the subpages that are targeted for things like wholesale shoes or wholesale clothes or whatever the key terms is. And these are my pre-sell pages or sometimes my money pages. I drive back to these to be pre-sell for certain products. And then I have these subpage products at the very end, which are my product reviews. And I funnel traffic to this system where people usually come in on these subpages, when they’re looking for wholesale shoes, they’re looking for wholesale clothes and sometimes those are the ones I’d use search engine optimization for. And then they get funneled back into my product reviews which then link to the affiliate links. So it’s a web of getting more and more targeted cause Google likes to see that you’re an authority site and they’re going to give you more credibility in the search engines, they’re going to give you more credibility in their advertising if you’ve got a large site. And it’s also good for conversion just because you are funneling people into things that are more and more targeted, giving the customer what they want and ultimately linking them back to your affiliate link.
Mark: Okay, can you give an example of one of your affiliate websites so that people can get a rough sort of an idea? I know you’ve got a lot of them, but maybe if you just showed maybe one of them it’ll make it easier for people to at least grasp what we’re talking about here.
Ryan: Yeah, I don’t know if this is the best example, but it’ll be the most relevant. I put up a site a long time ago that I never ever touch anymore, and it still brings in sales, and since you brought up wholesaling, DropShipProfits.org. I don’t know if it’ll be the best example, but it’s definitely relevant. I had the main page where I was talking about something pretty general and then that linked out to articles and things that were a little more specific, which then ultimately linked out to my product reviews and like I said, I don’t touch that one anymore and it still dominates in the search engine and it still brings in a reasonable amount of sales.
Mark: Cool. And do you have any examples where you’ve got a bit of video on your site? I know that you do a lot of video yourself, as well in your selling.
Ryan: I guess the best example of me using a video on a site is my site. Probably be TheAffiliateGod.com or RyansReview.com Either one of those, there’s a lot of video. In fact, lately I’ve been going more into just pure video for my content. Now for my reviews I like to use text because Google likes to see that. But when I’m just getting out content, the best example is TheAffiliateGod.com. That’s almost 100% video based and that’s where I use all my content, and one of the reasons I do that is because I just see that’s where people on the Internet are looking for their information. YouTube right now is considered the #2 search engine. So I like to use video in order to connect with my visitors. And it also seems to convert better as well. I get a higher percentage of conversions when I use video. And also, just to throw a tip out there, if you’re using video on your pay-per-click sites, Google will see that and give you extra points for that. It’ll actually lower your bid, even when the video is not one you created. If you just pulled it off YouTube, Google will still see that you’re connecting with your visitors using video and you’ll pay less per click. So I do use video pretty extensively.
Mark: To me, RyansReview.com looks a lot more like an affiliate site than the TheAffiliateGod.com, if you’re looking for an example of an affiliate site.
Ryan: Yeah RyansReview.com is one of the first websites I ever put up and it’s purely an affiliate marketing site and it’s capturing the people who are searching for product names or very very targeted terms related to different products. That model of putting up reviews in different niches definitely still works. When I started that website I didn’t envision it to be what it is today. But, it’s just gone with the market that has demanded using video and putting up the reviews, that’s what made it so successful.
Mark: Now, other people are probably thinking like, video, I mean, it’s a great thing but not everybody necessarily wants to put their face in front of a camera. What would you say to people that while they want to use video, they don’t necessarily want to put their face in front of the camera to do it? Would you have any other suggestions for how it can be done easily?
Ryan: I would highly recommend that people get a copy of some sort of screen capture software. If you have a PC it would be Camtasia. If you have a Mac it would be Screenflow. These are programs that will record your screen and I do PowerPoint presentations without ever showing my face for a lot of niche sites.
So a lot of the time, if I want to capture for a certain niche, I’ll put together a video of pure content because I don’t want my face out there on a hundred different niches. So I just could put a PowerPoint presentation and record it with my screen capture software. And that’ll save it as a .wmv file or a .mov file and I could upload that to YouTube or I can put it on my host.
But if you’re not going for something like that, I use YouTube all the time to find content for my websites. And Google sees that as something just as valuable as something that you created. They just want to see that you’re using video. So there are several options for people who don’t want to show their face but my recommendation is that you’re still creating your own unique content and recording your screen for content on your website.
Mark: I’ve actually seen some people take really good videos with just the standard photo camera these days. Some of the cameras that you get for just a couple of hundred dollars, that are not even meant to be a video camera. Put it on movie mode and you can record yourself talking and it’s good enough for YouTube quality videos. It’s surprising how easy it is these days.
Ryan: One out there is called the flip camera. And that’s pretty inexpensive. I think that’s under $200 and it’s made for online streaming. It’s an excellent camera.
Mark: Right, and that’s called the flip camera?
Ryan: Yep, that’s correct.
Mark: All right. So people who are listening in, you might want to have a look at getting that. I noticed that you happened to put yourself on YouTube. Do you get a lot of traffic from YouTube itself as well?
Ryan: You know, it’s funny, Mark I put my videos on YouTube when I first started that website because I didn’t have any other way to host my videos. I’m not a very tech savvy guy so I wasn’t really sure what I was doing, so YouTube was the easiest alternative. And over time I had some videos that have 10,000 views and more. And I just wanted them to be on the…I just wanted a place where I could host my videos and I never thought that I’d start getting traffic from YouTube. But some of my videos started getting into the YouTube search engines. That channel has like 400 subscribers and I didn’t ask for them to subscribe. I didn’t mean for them to subscribe.
But yes, I do get a significant amount of traffic from YouTube. But that was never the plan. I’m sure if I had tried to market myself on YouTube I would’ve been wildly successful. But that just wasn’t what I was going for. I just needed a place to put my videos but yes, it has resulted in a considerable amount of traffic and targeted traffic. And strangely enough the traffic that comes from YouTube somehow seems to be more likely to open a purchase. I’m not quite sure why. Maybe it’s because they found me and I didn’t find them and they found me in a very casual way on YouTube. But for some reason the traffic that goes in there really converts well.
Mark: That really is interesting ‘cause personally, without having done too much with YouTube yet, although I have got a bit of a plan for it for some niche promotions that I’m doing in some niches, I have personally found it a lot easier to rank a video highly on YouTube than it is to get a website ranking highly in the search engines. That’s not to say that I don’t get a lot of high search engine rankings, but it seems to be that with videos, there’s a lot of long term search terms or medium term search terms. There’s just so many of them that are not being taken because YouTube is still relatively new.
Ryan: And also, video ranks really high in the general search engines not just in YouTube dome search engines. I’d seen some videos when I submit them to video sites get indexed within a few hours and on the front page of Google in the same day. You’re using a long-tail keyword you can submit videos to various video sites. And bookmark them or send a few links to them and I’d seen with my own eyes things get indexed and on the front page of Google on the same day, sometimes within a few hours. So video is very very effective.
Mark: Definitely, that’s really impressive what you’ve done there. Do you have a specific process when you actually record videos? Like specific things that you try to make sure you mention in order to get say more options or more people purchasing a product that you’re reviewing?
Ryan: I approach videos the same way that I would approach sales copy, and I try and push benefits. When I am talking to a specific market I go in thinking what problems do I have, and how are they going to feel when those problems are solved. So you need to include those whether using the video or using text, but doing it in video seems to be more effective, so though I use certain things when I’m approaching video, really the main thing is just try and push benefits in the same way that I would do it in sales copy and something about hearing it audibly must make it register with the users since the conversions are higher with video.
Mark: Okay, cool. Just getting back on some of the questions here that I’ve got written before this call. Just wondering how do you go about doing your keyword research for a new niche and how can you tell a particular keyword phrase is going to be profitable so you don’t wind up spending too much while you’re figuring out what’s profitable and what’s not?
Ryan: When I first started in affiliate marketing, I made the major mistake of trying to go way too broad with my keyword research. So I may have over-corrected my problem and I go for really long tail keywords. Again this is just my preference, this is what I do but I look for the really long tail keywords that have no less than 5000 results in Google and I go after those. And then I try and funnel those rankings. The tool I usually use, and most of the time it’s between two different tools, and one of them is Google’s free tool. I tried a lot of the ones like word trekker and the other ones at Yahoo’s Overture tool, but I always end up going back to Google’s own tool. I figure I’m going to be ranking in Google so I might as well use Google’s own tool and then I cross reference to see how many results I get when I Google it manually.
The only other tool that I’ve ever used is called Market Samurai, and that just pulled up a lot of keywords quickly and do some research based on the commercial intent and how many people are searching for it. Those are the only ones I use. And then my real research comes down to the pay-per-click as I upload the keywords that I choose based on volume, and then I do pay-per-click to test how low they’re going to convert. That’s the real research that I do. All I care about is opening sales. So whichever keywords are bringing in the sales, then you can use Google to track your sales or something like extreme conversions or there are a lot of tools that will track your sales. I usually end up doing it manually but I just see which keywords are bringing in the most money, and that’s how I ultimately decide if I’m going to keep the keyword. Nothing really sophisticated. It really makes sense. What brings you the money, continue with that and scale that. And that’s really my keyword research.
Mark: Cool, I just mentioned that, seeing that you’re talking about tracking software. Just people out there are starting to use a piece of software called Prosper202 and it’s free and it seems to be really really good. I got it recommended by my friend Jason Kitsenberg, and so if you’re looking for something to track all your pay-per-click stuff extremely accurately and you’re on a budget or anything, or even if you’re not on a budget, seems to be even better than all the tools out there that I’ve tried. Just thought I’d interrupt and just mention that to the people out there. That’s Prosper202 and it’s free. So you may want to check that out.
Okay, so how do you go about structuring your affiliate websites and why do you structure it in this way? Like for your search engine rankings and for making sure you gain a high quality score for PPC?
Ryan: Well, I always structure things for conversion based on how I think people are going to ultimately purchase, and there seems to be that psychological trigger that as people get deeper and deeper into the research phase, they’re more likely to purchase, which makes sense. So I try and set it up so that the visitor is doing the research phase in my own website. Obviously you want to hold on to that visitor. So the way I do this is, I mentioned this before, it’s kinda creating this web where they’re entering on a broad or semi-broad page and I end up funneling them into more and more targeted pages so it might start out where I am targeting a very general phrase of pay-per-click and I send them to my main page, which is about buying wholesale, and on that page I have an option box with a video or some sales copy that says these are three tactics that no one’s ever told you about buying wholesale, and then your name and email address for this free report. And than I end up sending them something that’s a little more targeted, and then I send them over to something that’s really targeted like a review page, and then I link them over to my affiliate link.
So the process of consistently narrowing it down further and further. The only other model I use for quick cash is I simply have a pared down version of that where I have a page or some sales copy or some video option and then on the back of the option, is the straight to a product review and then the person gets whatever they optioned in for via email and I build a list that way.
And that’s more of a way to really get into a niche quickly ‘cause it’s really easy to put up a site like that. You just need your front page which has your option box and your sales copy or your video, and then your landing page which has a review of the product and link over to your affiliate link. And then you just have to manage the list. So that’s a really quick way to get into a niche and if that’s working, then I’ll scale it into one of my bigger sites which I’ll go for search engine optimization and some more long term strategies.
Mark: Now one thing that I’m interested in is that, do you do other things to convert your sales, like do you happen to use bonuses for instance? What’s your strategy in there?
Ryan: Well, you know I’ll get into bonuses in a second, but the best thing I’ve noticed for conversion, and it sounded hokey when I first tried it but I tried it anyway and it made a world of a difference. I learned this from another internet marketer. He said go Google something and look at Google AdWords. I went to Google and I searched for something and I was looking at the page results and he’s like, “What do they look like?” and I said, “Why are you asking me this, it’s a stupid question?” And I said, “They’re narrow and off to the side”. He said, “Yeah, you know why they’re so narrow and so boxy? ‘Cause that’s how the eye works. That’s how your eye sees things. It sees things in boxes. In small little concise boxes.” And a lot of e-commerce sites know this and they structure their sites around putting things in boxes.
In fact, if you’re familiar with the content management system Joomla, they have a really easy way that you can put everything in boxes, but that’s advanced stuff and I noticed a significance increase in what’s called your stickiness, that’s how long people stay on your site and my conversions because I’ve started structuring my website for the eye. I started making things smaller and more concise. And a lot of times I’ll put where I would have just a box of texts, I now have a picture on half of it which takes up half the space and then text on the other half, which is more eye-friendly because it’s in a smaller, concise area. That sounded totally hokey to me when I tried it, but it worked and I’m glad I tried it and now I use that model for a lot of my money pages, for those I’m doing a lot of conversions.
Now when it comes to bonuses, I do use bonuses. I don’t necessarily use them for conversions, though. I’ll be honest with you; I don’t use bonuses for most of my sites. I’ll share that in a second. But, if someone comes to my website and they see a pre-sell for something and they came in looking for wholesale shoes and then they see my pre-sell for a website, and then my affiliate link, after reading my review, I haven’t found that they need a bonus in order to convert them into a sale. When I really start to get into bonuses is when I’m targeting very specific related product related terms.
So if you have a review site or if you are marketing to your list about a product launch and the people are already targeted for buying a specific product, that’s when I pull out the bonus. If someone learns about a product from me, reads my review and then that’s linked to my affiliate link, I personally haven’t used bonuses for those. It’s when people come to me looking for specific information on a specific product, that’s when I find that they need a bonus in order to get them that last little incentive in order to buy through my affiliate link first versus someone else’s, and that’s why I use bonuses.
Mark: Gotcha. Okay, and now what I’d really like to do right now is make sure that everybody out there, feel free to punch your questions into the question and answer box, you know, like if you’ve got questions based on what’s been covered so far. I’m going to ask him a few more questions of course, but if you’ve got questions and stuff, feel free to punch them into the question and answer box and in a few minutes from now we’re going to be taking these questions and Ryan’s going to be answering them live to help you out on the call.
Just a minute ago we were talking about how you’d structure a site and you were sort of telling us in theory how you’d go about it. Just to give a really good example, how would you structure a site, let’s say it was about a topic like how to make money from eBay and you were promoting affiliate products in that niche. How would you structure such a website?
Ryan: Well, I’d start up with something that I’d call my portal, which is my main broad website where I’m trying to get options. If you’re not building a list, please start. Don’t wait another day before you build a list. I waited before I built a list because I didn’t want to learn a new thing and I wish I hadn’t waited. It’s absolutely invaluable.
So what I do on my main, what I call my portal page, is put that page up that’s general, because people are going to be coming to this page from all over the place. So I have my headline which is something about the secrets that no one ever told you about making money on eBay, opt-in for this video. They put in their name and email address but I have, like I mentioned before, my middle pages, which are usually pre-sell pages which might be targeted for terms like make quick cash on eBay or how to sell stuff on eBay or things that are slightly more targeted that I can write really specific articles about or put really specific videos on the page, and those ultimately link to my product reviews, which is the last step of the process.
I always use reviews on my pages because those have the highest probability of being really targeted for keywords and are ultimately going to have the highest conversion. If somebody goes through your main page, option and then starts reading information about it and lands on the review page, that’s a really really targeted customer and I want to hold on to that. So I always have review pages on these websites.
But, again, I would probably build a list on the front page, then I would use subpages to target specific key phrases that weren’t product related, and then those would link to my review pages which would have links to quick bank products. For example, I would do how to make money on eBay or wholesale sites or whatever I thought was relevant to the customer.
Mark: Cool, cool. That’s really good. For people out there who are listening, it sounds like a relatively simple system for the people to follow. I can’t emphasize enough just how doable this is. Ryan’s done wonderfully well and he’s been doing it for 2 ½ years. There’s no reason why you guys out there listening can’t do it yourself. There are a lot of niches that it can be done in.
Now, shortly after we take some questions and answers, Ryan’s going to tell you a little bit about… he’s got a product and I’m just going to give you the domain name. It’s called the NuclearNichesExclusive.com.com and it’s a product where you’re going to find out how to select super highly profitable niches and you’re going to get to steal some highly profitable niches from eight different Internet millionaires. But we’ll get back to that product in a moment. And it’s at a very low price as well. So you’ll probably be quite interested in that. I just thought I’d give you that web address but I’ll get back to that shortly after we go through and ask questions from people. Feel free to punch your questions in the question and answer box.
Alright now, I’ve got Jean from Chicago asking how much money do you think is required up front to be able to seriously profit in this business?
Ryan: You know I’m going to be in Chicago this weekend, so wave when you see me. But to be honest with you, I started out with a Google AdWords budget of $5 a day. That was my original starting budget and if you only have $5 a day to spend, here’s how I would do it. I would put up a little mini website that reviewed products within a certain niche. It’d be comparisons or side-by-side products. So if you were doing so to make money on eBay niche, I would review the top three wholesale directories and then I’d review the top three books on making money on eBay. And then I would bid on the product names on Google, put up AdWords that said the product name review and get this free review before you purchase this product and then send them directly to the product page that compares that product to the other ones in the niche. That’s what I did with $5 a day and on my fourth day in affiliate marketing, it was my first $100 day. So if you have no money to spend, that’s how I would spend it.
So how much money do you need to get going? I did it starting out with my graduation money and then I spent a little bit on learning how to put up a website a little bit on website hosting, and $5 a day on Google AdWords and it’s been awesome since. So that’s how I’d recommend if you have no money to start, that’s how I’d say you start with your first campaign.
Mark: I’ve got another guy, Drew from Jacksonville, asking what web design software you use and recommend.
Ryan: That’s a good question because I am not the world’s best web designer and I never have been. I’ve always just gotten by with what I know and about a year into my internet marketing career, I took the plunge and tried to learn Dreamweaver. And that is what I use today, but not anymore when I’m putting up niche websites, my small websites. I use a piece of software called XSitepro.com and that has made a niche site so much easier because I’m not messing around with html all day long. I pull my hair out when I’m doing html and I still do it for my really big sites, but for my little tiny niche sites I just fire up XSitepro and I use one of their templates and I fill in my own content, my own pictures, and within a couple of days I have a pretty well optimized website. And that’s made specifically for internet marketers, so within a couple of clicks you could put in your option box or you could put in Google AdSense or you can cloak your affiliate links, and it’s made specifically for people who do what we do. Again, that’s called XSitepro and if you know no web design at all, that would be the software that I would recommend.
Mark: I’d say the same. I find personally, I use Dreamweaver as well, but also use XSitepro and I find it easier to teach other people as well. I’ve seen people pick it up a lot faster. You know that’s what’s important. You might as well worry about leaving other software packages; you might as well do that later when you’ve got income coming in.
I’ve got Susie from Jacksonville as well saying what’s the most effective way to drive traffic to your website without spending money on PPC for example?
Ryan: Okay, I thought too quickly because I was going to say pay-per-click, but if we’re not doing pay-per-click, if you can put the time in, the biggest secret to my success has been my search engine optimization. So the best way to drive traffic, I would say if you’re not going to use the search engines for pay-per-click, use them for search engine optimization.
Now, search engine optimization could be kind of a long process, but there’s an easy way around it and that’s just putting up really targeted, really valuable articles on something like Ezine Articles. Those get picked up by Google really quickly and dominate the search engines within a matter of days or weeks. And so what I like to do is I put up a very tiny website, and then I use articles to funnel traffic back to the website. So if I don’t want to use PPC, I pick up the keywords I want to target and I find the ones that don’t have a lot of competition on Google and how I do that is by searching for the term in quotes. And if it’s got less than 5000 results, then there’s a pretty good chance that I can put up an article on Ezine Articles and it’ll get it onto the front page. So to put up my article, I’ll put it over at Ezine Articles and once it gets indexed, the traffic goes from Google to the article back to my website.
Now ideally, if I was using pay-per-click, it would go straight from Google to my website, but if I don’t want to send the money then I’ll send it through the article first because the article will conquer the search engines pretty quickly, but the key to this is not focusing all of your time into making one perfect article. This is the biggest mistake I see people make. They get too bogged down with picking the right keywords, writing the right article, optimizing it correctly. If you do that and it bombs, then you’re not going to do it again ‘cause you’re so frustrated because you spend the week writing one article. So the trick that I see is to write a lot of articles. Get used to writing in that niche, optimize them for the search engines quickly and then submit them to Ezine Articles. That way you’ll get up a surge of traffic once they get all indexed and that’ll all get sent back to your landing pages.
Mark: Do you write all your own articles or do you happen to hire people to do them for you?
Ryan: I used to write all my own articles; it’s just not the best use of my time anymore. So unless I really need an article to be perfect, I hire other people to write my articles and that is just because my time is more valuable spent elsewhere, you know hour for dollar writing articles even though I think I could do a better job, it makes more sense for me to outsource them to other people who are full-time writers and can dedicate to writing three to five articles for me a day. I can focus on doing what I’m doing, but I used to write all my own articles and had a lot of success with them.
Mark: Do you use Elance, or who do you use for your article writing services, out of interest?
Ryan: If I am going for one off, like one off hiring job, then I always use GetAFreelancer.com I used Elance, I used oDesk. I’ve used a lot of different outsourcing sites but for whatever reason I’ve just always had the best results from GetAFreelancer.com. I’m not really sure what it is about that site personally, I’ve just had the best experience there.
Now for specifically article writing, any more, I just go to people that I hit up when I need articles written, but friends of mine who are specifically into article writing, they’ve recommended oDesk.com, but when you’re doing this you absolutely need to request that someone send you an example. I know someone who made the mistake of just taking the cheapest person who bid on the lowest amount for the job and results. So you need people submit samples of articles they’ve written in the past for other people. Like I said, when I’m outsourcing I have people I usually go to but I stick to GetAFreelancer.com. But people who don’t have go-to article writers have told me that they get really good writings, specifically writing results, from people at oDesk.com.
Mark: I think one thing that people should be reminded, if you’re going to use writers if you get a good one, make sure that you get the contact details just in case they leave Elance or whatever they do, make sure you get their real email address or something so that you can get hold of them again, ‘cause chances are they will want more work from you. It might even be cheaper without the Elance fee especially if you give them regular work and good writers are gold. To anyone listening, you get a good writer, keep them. Have a couple of go-to writers. Certainly very handy.
Now Andrew from Durango Colorado says, “Hello, I’m new to affiliate marketing. I’d like to get started but I don’t have a website and I’m wondering on your opinion on whether I should start immediately on direct linking offers or if I should first develop my own site and create a landing page for my offers.”
Ryan: Well, again I’m just going to answer this question from my experience, and I never had success with direct linking. Maybe I just wasn’t good at it. Some people have different skills. I just never had success with direct linking if you’re talking about setting up Google AdWords that redirect to an affiliate. I never had success with that. I always did have success with putting up small websites and sending traffic to them either through articles or through AdWords. I’ve done both, they both work. So my personal recommendation… my friend of mine asked me this question, I’m going to say I can’t teach you how to do direct linking, ‘cause I never had success with it. So put up a little tiny website. I recommend putting a list on it and have products reviews as your final step and send traffic from articles that are optimized for certain search terms and use pay-per-click and bid on products’ names that send them to your review page. That’s what I would say is your first campaign into affiliate marketing.
Mark: I agree with you a lot. I’ve actually done a little bit of testing on it and the times I’ve tested direct linking versus actually sending people to my own site first, the conversion rates are phenomenally different from what I’ve seen. A difference between 100 and 200 buying, and one and a hundred buying, and I think one of the reasons is because if someone goes to the merchant site, probably still in the back of their minds they want to see a review or something from somebody else. They want to see from an outside source, not just looking at the testimonials on the website. They want to see from someone else, what someone else has to say about it. But if they go through on some of your review pages first or they read an article on ezine articles, or just see some recommendation from somewhere first, before getting to the site, that can make all the difference when it comes to how much they trust the site.
In general, as people we trust what other people say about things in general more than we trust what that person says about themselves so, it makes total sense. So, right on what you said based on my testing as well. The same phenomenon occurred, not to mention you’re going to be spending more for pay-per-click on your direct link because the pay-per-click, lots of affiliates use the direct link and Google only allows one person to be direct linked to, and they tend to go with the person with the highest bid applied for click through rates and turns out to be pretty much the highest bidder eventually. So yeah, there are a lot of reasons why you should be not direct linking. Another thing is what’s your main reason for not setting up that one page website? Why do you set up multiple pages on your site when you do your pay-per-click?
Ryan: The two reasons, and they both have to do with Google, and it’s because if I have a multi-page website Google is going to see that more an authority site. Which means I’m going to pay less per click when I’m sending targeting traffic from AdWords. It’s also going to mean that Google is going to give my site more points for being in the search engine and I can link up, I can interlink my pages for extra link love and they’re going to be targeted links to one another because, just so you know, Google feels no difference between a link from a site and a link from an outsource so it will help you with the search engines as well. But ultimately the main reason to have a 10-page site versus a 1-page site is because you should have specific pages that Google likes to see that will decrease your bid, and these are things like your contact desk page, your disclaimer page and a page with some articles on it to outside sources. These will boost your credibility on Google and help you pay less per click when you’re sending targeted traffic.
Mark: Right, so you have very solid reasons for doing it that way. Okay, now these are all fantastic strategies and ideas that you’ve spoken about here Ryan, but in order for all these strategies to be effective, people need to make sure that they’re selecting highly profitable niches. You did talk about this at the start of the call, like how you go about selecting them, but the great news that I’m excited about is, over the last couple of months you’ve been spending your time contacting and interviewing a lot of different Internet millionaires and getting them to reveal their most profitable campaigns to you.
Now, I’m going to get Ryan to tell you about it in a moment, but first of all everybody, you should write down this web address right now. It’s called NuclearNichesExclusive.com.com. Ryan, can you please tell our listeners more about NuclearNichesExclusive.com and why you think it’s a product that’s going to benefit everyone listening immediately and immensely?
Ryan: When you’re at an experienced level like my own, sometimes I have a tendency to get stuck in a niche. Mark, you’re one of the best niche marketers I’ve ever seen, so you might not have this problem, but I had the tendency to, once I build up a niche that makes several thousand dollars a month, I want to sit back and scale that one instead of starting a new campaign.
Testing a market takes work and testing different niches takes work and doing your keyword research takes work. And you’re not getting paid for that work and I wanted to be able to have a product that just said, here are the hottest niches and here’s how you promote within them, and so I decided to do something different and I went out to the people who were the best niche marketers within specific niches. I went to the people who had the top products on ClickBank or the people who had the six figure affiliate campaigns and some people had both.
One person that I interviewed started out in a niche and found out that it was so hot it was doing three to four hundred dollars a day and it’s one of the top ones on ClickBank and so I went straight to these niche product owners and I said, “I want you to show me and tell me what your top affiliates are doing. I want you to tell me which websites seem to convert within this niche and I want you to tell me the buzz words. What are people looking for when they buy a product like this? What end benefits are they going for?”
And my purpose in this was just to be able to quickly learn from the best people in the niche how you market specifically to that market because every market is different. So I ask them what are your top affiliates selling and people are making two and three thousand dollars a day and I want to know what they’re doing. What strategies are they using, and they told me, “You know my top affiliate is doing this”, or “I noticed a huge difference when my affiliates do this instead of this”. And it changed depending on the different market, but that was my purpose of having a product. It was one thing I didn’t expect and I’m glad it happened and that was that for some of the questions, the multitude of the millionaires I interviewed answered the questions very similarly.
So I was able to draw what I call parallels between the different millionaires and find out, if all eight of them are doing this strategy, then I think I should be doing it as well, and I think other affiliates should be doing it. And so I put together some quick videos that I call parallel videos that just explained some of the strategies that they used, all of them used, that made a difference in their campaigns and set them apart from their competition and established them as an affiliate authority. And I simply did that because if all of them are doing it, I’m seeing a trend and I want to be doing those in my campaigns as well, and so NuclearNichesExclusive.com became this product that is not only a list of interviews which I think is the real value of the course, learning straight from the people who are number one in their niche and your being able to know, okay I know exactly how I’m going to target this niche, I know what kind of keywords I’m going to go for, I know what strategies I’m going to go for, I know what my landing page is going to look like, I know exactly that it’s going to be a winner, and then using the parallels that the millionaires all used, you know what you’re going to do to scale yourself within that niche to become the top authority in that niche or in some sort of a sub niche of that market. And so that’s what NuclearNichesExclusive.com is.
It is, somebody put it: “It’s not teaching people how to fish.” I don’t have some great new methods to do pay-per-click or some great method to send traffic to your site. I’m simply just giving people the fish and cooking it for them and serving it on a platter and saying, “Here’s the niche, here’s how you’re promoting it, these are the strategies that will work, here are the keywords that convert. This is what your website should look like and just to clarify, I don’t take credit for the value behind that. It was all in these marketers that I found because these are the people that you don’t see at the Internet marketing conference. These are not the people who have Internet marketing launches. These are people who stay kind of quiet and have their niches that do six or seven figures and they don’t need the limelight. They make plenty of money on their own in their niches. And so what is the secret to marketing in your most profitable niche? And I packaged that up and hand it to you and say, “Here’s the niche. Now you can go and create a profitable campaign with it knowing for well that it’s going to be profitable.”
Mark: Okay, just to people out there listening, I think that this is actually like one of the most…I haven’t actually heard a lot of hype surrounding this launch because it’s launching tomorrow and a lot of products that launch these days in Internet marketing seem to have a lot of hype around them, and this one for some reason I haven’t heard a lot of hype but yet, when I look at the product, I’m like looking at it thinking this is as good a product that I’ve seen out there that are being sold for $500, and for some reason I’m not sure why you’re doing it, Ryan, but it’s being sold for under a hundred dollars. So just letting people know it’s launching at a very low launch price.
It’s launching tomorrow, it’s very affordable. and I just can’t see how you cannot make a lot more from that back, if you choose just one of those niches and go ahead with it then it’s going to be an invaluable investment.
The other good thing is that at NuclearNichesExclusive.com, you’re also going to be entitled to a couple of really good bonuses that are only available to the first fifty who happen to claim NuclearNichesExclusive.com through that site when it launches tomorrow. NuclearNichesExclusive.com launches tomorrow, that’s Tuesday, United States time, 4pm eastern standard time. You can use the world clock or something in Google if you need to find out what time it is in your local time zone. Just look up world clock in Google and look up 4pm in New York and see what time it is where you are. There’s some exclusive bonuses at the following web address NuclearNichesExclusive.com
I just want to say, thanks so much, Ryan, for taking your time out to be on this call and sharing your secrets to building profitable affiliate websites. I’m absolutely certain that regardless of whether people will choose to purchase your new cutting-edge NuclearNichesExclusive.com product or not, a lot has been gained by all of us during this interview. I’ve even gained a few tips that I’ve been noting down on my bit of paper here and yeah, if I’m noting stuff down I’m sure a lot of people have been furiously taking notes throughout this interview and gaining a lot of values. Thanks a lot, Ryan, for being on the call.
Ryan: Hey, thanks for having me I had a great time.
Mark: And to everyone out there listening, keep taking action and go well. We’ll see you next time.