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Lesson Your burning questions answered
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How effective is email marketing really? Aren't too many people worried about spam these days to sign up to newsletter lists?
The short answer to this is that, no, spam concerns don't seem to have much of an impact on sign-ups. Just to give you an idea: Mark Ling gets very high sign-up rates across the board for his newsletters. All in all, he has about 1.5 million newsletter subscribers, which is a pretty clear indication that there are still lots of people whose interest in receiving free content outweighs their fears about spam.
Email marketing is huge. At the very least it will double your affiliate income; and some people claim to make much more than that.
I'm not sure how to make a good newsletter. Can I still just make money from driving traffic?
Yes, of course. We certainly don't have newsletters for all of our products, and they are still good earners even so. The reason why we haven't created newsletters for each and every product is that bad newsletters lower sales....
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