Lesson Anatomy of a newsletter
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In this lesson we'll be discovering how to structure your newsletter to ensure that it packs maximum punch!
The first point I'd like to make is that good quality content is absolutely essential, especially in the first 10 newsletters that you send out. If people don't unsubscribe during the first 10, chances are, they never will. What we've found is that people tend to forgive you for the occasional low quality email if they've seen good quality from you in the past.
The best way to establish a reputation for good quality information is to pack your first 10 newsletters full of value. Remember that you want people to actually open and read your newsletter! If it's not providing value, they're going to delete it with barely a glance.
A word of warning here: although I've emphasized how profitable email marketing is, I should add that this assumes your newsletters are of a high quality! The flip side is that a poor quality newsletter can actually reduce your conversions. So if you...
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