Lesson UPDATED! Writing Pre-sells and Sales Letters
Download for PC
(Premium Only - read more)
Download for Mobile
(Premium only - read more)
Download lesson notes
(Premium only - read more)
Generally speaking, as an affiliate, it's not your job to "sell" a product. Your job is to get a prospect interested enough in the product to click through to the merchant site, where the merchant will do the selling.
Merchants have usually (hopefully!) designed their sales copy to answer all questions a prospect might have, counter all objections they might have, and convert as many of these prospects to sales as possible.
Sometimes, however, you might find an affiliate product where the merchant has created a good product and a good affiliate program, but the sales page itself is simply not up to scratch. In this case all your efforts to send traffic to the merchant would be undone by a poorly converting sales page.
In situations like this you should think about writing your own pre-sell piece. You can use this to get your prospects in the "yes" frame of mind before they click through to the merchant site. You could also contact the merchant and ask for a link to their buy...
Log in to view the full lesson (or join free!)
Not a member yet? Joining Affilorama is free, and gives you access to our videos, tools, interviews and forum.
Become a member now »
Enjoy this lesson? Save it, or Share it with the world!
