Hi guys, how's it going?
All affiliate marketers look for ways to increase traffic to their websites. That's pretty much one of the biggest parts of affiliate marketing, because the more visitors you receive, the greater your sales and lead counts will be (provided that the traffic is targeted, of course).
Now there are probably hundreds of different methods you can use to boost your site traffic, such as article marketing, blog commenting, guest posting, directory submission, and more. However, I'm going to show you a traffic generation strategy that flies a little "under the radar". In this blog post I'm going to show you how a simple Powerpoint presentation can drive boat loads of traffic to your site by harnessing the amazing power of a website called Slideshare.
What is Slideshare?
Slideshare is a document sharing website that specializes in slideshow presentations (namely Powerpoints). It's quite similar to sites like Scribd and Docstoc, in the sense that anyone can come along, register for free, and start submitting their presentations.
Here are some examples of Slideshare presentations:
And here's a little one promoting AffiloTheme.
As you can see, Slideshare provides an innovative and attractive interface for sharing presentations. However, you can also upload regular PDFs and Word Documents as well (although in my experience, these do not perform as well as dedicated Powerpoint presentations)
Why Use Slideshare?
So you now know what Slideshare is - but why should you bother using it in the first place?
Slideshare presentations tend to rank extremely well in Google, especially for long-tail keyword phrases (and those based around "product name" or "review" style keywords, which as any AffiloBlueprint member will tell you, are very profitable). For example, here are just a couple of examples of Slideshare presentations ranking really well for competitive, long-tail phrases that have great buyer intent:
As you can see, Slideshare makes it possible to get great rankings for some difficult terms. One of the coolest things about Slideshare is that they are also much more lenient (at least at the moment) towards allowing members a little bit of self-promotion, when compared to other Web 2.0 sites like Hubpages. This means that you can place links back to your own website or squeeze page, and not have to worry too much about them being taken down. However, you should still strive for high quality content that offers lots to your readers!
How to make a Powerpoint for Slideshare
To make a Slideshare presentation, you will need Powerpoint, or a suitable alternative program that allows you to make slideshows.
The most important step is keyword research. Basically, you want to find niche terms in the same manner that you would for writing articles or adding content to your own site. Check out AffiloBlueprint for some of the best keyword research lessons around.
If you're stuck for suitable keyword ideas and want to jump into Slideshare marketing, then simply target "product name + review" keywords. So for example, if the product you are targeting is called XYZ, then your main keyword would be "XYZ Review".
Once you've got a main keyword set up for your Slideshare presentation, it's time to start creating your presentation - here's a quick crash course:
Your title slide needs to feature your main keyword, as well as a link back to your site. It also pays to set an attractive Powerpoint template - avoid the boring "all white" background approach.
Creating the presentation content
Perhaps the most difficult part of Slideshare marketing is actually creating your presentation content. You've researched your keywords, and you've got a title page and design all set up. However, writing for a Powerpoint presentation is very different to writing a blog post or article. Here's what you need to keep in mind:
- Write using clear, concise bullet points - this will allow viewers to skim-read, and allow you to use the largest possible font which improves readability.
- Repeat your main keyword (and suitable variations) regularly
- Use lots of images and graphics where possible
- Add links back to your website or squeeze page regularly
The easiest way to get good at writing content for slideshow presentations is to write them regularly. Aim to create at least two presentations per day, for the next month. You will see a big increase in traffic from this alone (and it probably won't take you any more than 30 minutes work per day)
When your presentation is finished - and remember to add a strong call-to-action right on the last slide - make sure you save your slideshow as your main keyword. So if your keyword is "XYZ review" then your slideshow should be saved as something like "xyzreview.pptx"
Optimizing your Slideshare presentations
The last thing I'm going to cover with you today is optimizing your Slideshare presentations for upload. Once you've Clicked on the upload button:
You will have to select your file to upload. Once it has finished uploading you can edit the "Title" "Tags" and "Description". The most important here is the 'Title" field - this needs to reflect your main keyword and be interesting and inviting to clicks. What you select here has a direct impact on your search engine rankings.
Under "tags" you just need to enter a few relevant keywords, and the "description" field is where you provide a brief explanation of the content of your presentation. These are similar to the Meta Keywords and Meta Description information of a normal web page, and getting these optimized properly can improve your results.
Here's an example of a presentation that has done it right:
Once you're happy with your info, select save and the Title field will update with your new and improved title.
Creating and submitting keyword-targeted slideshow presentations to Slideshare is a truly excellent way of driving more qualified, targeted traffic to your website. Just remember to maintain quality and high standards, and you cannot go far wrong!
If you've got any questions at all, then just ask me below. In the meantime, make sure you check out AffiloBlueprint for even more traffic generation strategies.