I hate to say this but this is probably the most uninspired Affilorama Niche Markets post I’ve ever written. My Niche of the Week is coffee and affiliate programs for coffee. I hear a collective groan at the back of my head, and even I have to do the same and shake my head too.
Are there any affiliate programs for coffee? How do you sell/promote coffee online? And if you do, are you making considerable income from it? These are the questions that swam in my feverish brain whilst drinking copious amounts of my comfort brew. I am, as of this writing, fighting the common cold with a bottle of decongestant and endless cups of coffee.
But I digress. Let me show you how we can make money promoting coffee. Or at the very least, show you how you can pick a niche you know nothing about and build a site for it. And make money off that site. :)
Coffee Keyword Research
I fire up Traffic Travis and look up my main keyword. “Coffee” has a monthly global search count of 301,00. This is not surprising since coffee is, as stated on the Wikipedia site, “one of the most-consumed beverages in the world”. What was surprising for me is that “coffee” as a keyword is low competition. I’ll make sure to use this wordon my site a lot.
I checked out “coffee” inGoogle Trends too and it’s not surprising that there’s much interest on this word, most of it coming from the US and Canada. I noted some of the related terms as these can lead me to other keywords to target.
“Buy coffee” has a high competition and with only 1,300 monthly searches I don’t think it’s worth targeting. I’ll probably still use it on one or two of my article but I won’t really spend time trying to rank for them. I don’t really have much to go on as far as keywords go so I check out what Google search has.
Researching My 'Caffeinated' Content
I saw several interesting sites, like Coffee Universe and CoffeeGeek. Both are great resources for coffee. Coffee Universe has a lot of information about coffee. I could use them as a resource for the articles that I will write and link them. I got keywords like “specialty coffee” and “coffee snob”. Coffee Geek is another great resource and they have a forum I can participate in. I took a quick peek in their forums and found a lot of keywords I can target like “how to roast coffee”, “ice drip coffee”, “press pot”, etc. I went to the Google External Keyword Tool and entered “how to roast coffee”. I found some interesting variations like “roasting coffee” with medium competition and 1,000 global monthly searches. National Geographic has a page on coffee too and they list several resources on coffee which are really worth looking into like Coffee.com CoffeeTV.com. Neat!
There’s definitely plenty of information on coffee that I can share to my readers and hundreds of keywords that I can write articles for. There are the various types of coffee beans, the different roasts… then there are the products I can promote: Peet’s, Kahlua, Starbucks. J With all these, how do I go about building my site? Which affiliate programs to join? More importantly, how do I convince my readers to buy coffee from my site?
How To Beat The Competition?
My plan is to build an authority site on coffee. That is no small feat and it will definitely take some time. That’s a given considering there are hundreds of sites about coffee out there. So what would make mine stand out? I will make it into a personal blog about coffee, and share my love for this addicting hot stuff. My articles will be written on first person POV. I will actually have a resource tab where I have links to other sites about coffee. CoffeeGeek and CoffeeUniverse have a Resource tab on their sites but there’s no actual resource listed there, just a bunch of press releases and news info. My site will have product reviews and recommendations. Now, what affiliate programs for coffee are out there?
Coffee Affiliate Programs
The first thing that comes to mind is Amazon and there are plenty of coffee products you can promote there, from gourmet coffee to coffee presses and espresso machines. I want my site to promote only gourmet coffee since this is affordable (more or less depending on the brand) and popular as most of these are branded and have a following. The only thing I don’t like with Amazon is the commission. It is lower as compared to other affiliate programs and networks.
I logged in to Commission Junction and they have a few affiliate programs for coffee like Peet’s and CoffeeforLess.com. I’ll probably get Peet’s since they are a well-known brand name.
I checked a few other sites like RoastE.com and Starbucks. Both have affiliate programs offered though Linkshare. RoastE is also available through ShareASale and I’ll probably sign up there since they offer better commission versus LinkShare.
I’m not going to sign up to all these affiliate programs, but it pays to look at what’s available. I’m going to do a bit further research and check out affiliate forums like the Affilorama Forum for information on which of these affiliate programs and affiliate networks are better. At the end, I will be signing up with one or two.
Some affiliate networks like Commission Junction and Amazon require you to enter your website’s name and ask for information like when you started the site and what it is about. In cases like this, I register my domain name and get the site up with a few articles, around 3 to 5. Then when I sign up, I let the affiliate network know that my site is still new.
Sites like my coffee site will take time to grow and it requires a lot of link building in order for it to establish authority. I am thinking now of ways to drive traffic to the site. I will probably be engaging users through social media, like Twitter and Facebook. I will also set up a Pinterest page for my site where I can share images of coffee as well as get ideas from users of what to write about. I’ll be going around in the forums I’ve found and will look for more. I definitely need to get back to the Link Building lessons on Affiloblueprint. Hmmm… so much to do, my head is literally buzzing with ideas. Or maybe it’s all the coffee I’m drinking! :)
Do you like coffee or not? Leave a comment and let me know what you think! Cheers!