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Is your blog personality working?

Is your blog personality working?

There can be a myriad of reasons why you might want to start a blog. Maybe you want a 'make money blog', or you want a blog that reviews affiliate products, or perhaps you want to setup a corporate blog to promote your business. Or maybe you just want the adoring attention of a blog community that hangs on your every post, a devoted group of blog readers who will defend you to the death.

Irrespective of your reasons for starting a blog, there is one thing you must have if you are to avoid...

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Cultural Conflict – Do we need to start thinking globally in our marketing?

Cultural Conflict – Do we need to start thinking globally in our marketing?

Like it or not, we live in the global age. Telecommunications, satellites, the internet... we are increasingly connected to people in the far reaches of the world and they are connected to us. This interconnectivity has brought about many positive effects - one could argue that the more we're connected to people around the world, the more we might care about people in different countries and from different backgrounds.

But there are potential negative consequences too. What if, for...

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Build an action plan from your analytics reports

Build an action plan from your analytics reports

Does anyone know what Chandler (from TV's Friends) does for a job? A running joke in the series was that no one actually knew for sure. For the record he was an IT Procurement Manager that specialized in statistical analysis and data reconfiguration - basically he was a reports guy. He hated his job because it seemed so pointless.

Where am I going with this?

Like Chandler, a lot of people see reports as a horrible waste of time, a pointless exercise in number crunching that...

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Affiliate Analytics – why all affiliates should be using Google Analytics

Affiliate Analytics – why all affiliates should be using Google Analytics

Sales are not the only number that matters. "What?!" I hear you say... sales aren't everything?

In a word... no.

Of course sales are the ultimate goal - but the problem with only worrying about the number of sales is that if something changes - the number of sales suddenly decreases, or even increases - people have absolutely no clue why!

So they guess and make assumptions. The trouble is with guessing is you're putting an awful lot of faith in your own ability to understand what the...

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Get Your Email Newsletter Read - 5 Tips for Writing Effective Emails

Get Your Email Newsletter Read - 5 Tips for Writing Effective Emails

A huge number of emails get sent every day, and perhaps you're responsible for a few of them. If you already have an email newsletter, then you know how much work goes into setting it up. Coming up with content ideas, figuring out how to monetize it, writing it, checking it twice and sending it out – it all adds up to hours of time and effort. The problem is that all that hard work can be undone if your subscribers aren’t reading your emails. So what are the secrets to getting your...

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