Last Christmas online sales grew a whopping 15.5% over the previous year. Compare that with a 3.6% increase for retail sales over the same period and it is undeniable that the online marketplace is red hot for Christmas. So just how much of this pie do affiliate marketer’s get a share of?
Well, the short answer is – it depends. It depends on many things, but specifically – how much effort you put into marketing to the Christmas demand, and the products you’re currently promoting......Read more
Put your hand up if you’re not a fan of long sales copy…
Now keep your hand up if you have purchased a product after reading its long sales copy.
That’s what I thought.
No matter how much some of us just don’t like long sales copy, we can’t escape the truth that good long copy actually works – and it works well.
So how do you take this seemingly conflicting knowledge and apply it rationally when choosing affiliate programs to promote?
Gravity ratings can be excellent indicators,...Read more
As an affiliate, you will eventually face a Catch-22: The majority of your time is spent juggling menial day-to-day tasks like customer support requests and administrative duties, leaving you unable to work on the more important tasks like increasing conversions.
At the same time, you don’t have enough cash to hire and train a new staff member to alleviate the situation. Could outsourcing to offshore contractors be the solution you need to take your business to the next level?
I’ve been getting quite a few questions lately about Facebook advertising as a viable option for affiliate marketers so I wanted to address it and give you guys an idea of how it works, what I like about it, and whether it’s a good place to spend your advertising budget.
For the most part, Facebook advertising should look familiar to any current or former AdWords marketers. You create an ad, choose your demographic and bid on ads at a per-click rate. There...Read more
I’ve got a bee in my bonnet and I hope you’re not part of the group that’s causing it.
The subset of affiliate marketers I’m talking about are characterized by the following:
They want short cuts, things done fast, and reward with no effort.
Wouldn’t we all! But what really irks me is when they sniff at the thought of developing a relationship with subscribers to their email list or social media groups and ask:
“Can I actually sell through this channel, or is it for relationship...Read more