Link building has been an important process of building successful affiliate marketing-based websites over the years, because this process simply allows sites to be more visible on search results (for targeted queries) by serving as signals to search engines, letting them know more about what your site/page is about and how popular/authoritative its content is.

But the more Google evolve its ways in determining relevant, popular and authority sites that should be ranking well on their...

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One of the biggest debates in the SEO world (and one that shows absolutely no signs of ever going away) is the do-follow vs no-follow links debate. There is one camp who stringently argue that the only links worth anything are do-follow ones; on the other hand, there is a group who say that it doesn't really matter.

So who is right and who is wrong? Is there any hard evidence when it comes to do-follow vs no-follow and their importance to the humble affiliate marketer? 

The Do-Follow Links...

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There’s an old saying that goes “don’t put all your eggs in one basket”. When it comes to Internet marketing, too many of us ignore that advice. The vast majority of marketers and affiliates who use “free” traffic generation methods (I’m talking about SEO here) put all their eggs in one basket by relying on traffic from Google.  

A quick glance at the Affilorama forum, and you’ll see that most people are concerned with getting high rankings on Google. After all, high rankings + lucrative...

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I’ll let you in on a little secret – for traffic generation purposes “traditional” article directories are all but dead. Early in 2011, they had a nasty encounter with a raging Panda; the Google Panda, to be specific. Gone are the days of getting thousands (if not more) of article reads on article directories, as well as masses of traffic through our resource boxes. 

Here’s a personal anecdote – between 2008 and the start of 2011, I wrote and submitted around 450 articles to...

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There have been a lot of changes on how Google ranks pages over time. Judging from the algorithmic updates that they have continuously implemented the past several months (from Panda, Freshness, Parton and to the recent Search plus your World), it is clear that the task of being more visible in this area of marketing is getting more challenging than ever, particularly for smaller websites, like affiliate sites.  

Given that search engines are now more adept in identifying weak and irrelevant...

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