Last week you may have heard a lot of noise surrounding the launch of Speed PPC .

For those of you who don’t know, Speed PPC allows you to build incredibly fast, highly targeted pay per click campaigns for Google and MSN (and Yahoo for that matter, as you can easily import your Speed PPC-built Google ads into Yahoo). And also helps you to build a landing page and customize the words on that page to fit the keywords you’ve entered.

There is a lot of merit in Speed PPC. The basic idea is...

These days when it comes to Web 2.0 beta launches, sites don't just launch their products and services to the masses anymore. Remember when Google Analytics beta came out? Maybe you don't, but I was one of the 'exclusive' to try it out a long time before it became available to the masses.

In fact I've been lucky enough to be in early on a lot of betas. It makes sense too, these sites and products create extra marketing buzz for themselves, while also getting their products and services...