As if to prove how quickly things can change in this industry, on Friday I wrote a blog post outlining strategies for Yahoo Search Marketing, which works on a different model to Google Adwords. That very same day (which was actually Thursday in the US) Yahoo announced their new search marketing ranking model, which will be launched on the 5th of February in the U.S and eventually rolled out over their entire network (including Yahoo UK and Yahoo Australia).

In a classic case of shoddy...

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Over the weekend, Yahoo have announced changes that (interestingly) render much of this blog post obsolete! Watch out for my blog post on this subject tomorrow. In the meantime, the following blogpost gives you some strategies for your Yahoo PPC campaign that will work for the next week. After that, it's all going to change!

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Last week we talked about MSN and the role it has to play in your PPC strategy. This week I'm going to talk about the other big...

It's a blazing hot Friday afternoon here in Christchurch. (That's Christchurch, New Zealand -- simmering in the southern hemisphere where January is mid-summer!) Our antiquated air conditioner is groaning. My staff are suffering from the windows/aircon dilemma (neither are cooling us down, but you don't want to favor one over the other in case the other is more effective. Windows open? Windows closed? Fierce debates ensue, and the sweat continues to drip...) Christchurch is also hosting the

A while ago I made a blog entry about pay-per-click, talking about some of the alternatives to Google Adwords . I want to talk a little more about one alternative to Adwords that I think is going to play a much larger role in future. Drumroll please.... MSN search advertising!

Now, if you take a look at search statistics, you can see that MSN doesn't have a HUGE slice of the search pie. Google is by far the leader when it comes to percentage of searches made, accounting for about 49% of all...

Hey guys,

As the first blog post for 2007 I thought I'd take the opportunity to answer a few commonly asked questions from Affilorama members. While it's easy to focus on the specific tricks and tools involved in internet marketing, often it's the more general questions that can be the most paralyzing: "How do I find a good market?" "When should I use pay-per-click and when should I use search engine optimization?" "Should I be focusing on quality or quantity?" "How do I know when it's time...