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My Products10 Headlines to Boost Your Opt In Rates
Hi Everyone,
If you have an opt in box on your website giving away a free report, or 6 part video series, or free software... whatever it might be, you need to capture the viewer's attention.
This usually starts with the headline of your optin box.
Many people believe because something is free, they don't have to pay much attention to 'selling' people to opt in.
However, that line of thinking often leads to far lower optin rates than can otherwise be achieved.
For website visitors, a headline is like a sign that you see while driving. Some just get ignored, while others may capture your attention. You need to capture the visitor's attention first before they will be likely to read any further details and then enter their name and email address.
It's really important that you do 2 things in your headline. Grab the reader's attention, and then motivate them to keep reading.
According to John Caples (Author of the marketing classic 'Tested Advertising Methods', 1932), "There are four important qualities that a good headline may possess. They are: 1. Self-interest. 2. News. 3. Curiosity. 4. Quick, easy way."
Using those 4 factors in mind (plus Affilorama Premium's bullet point generator) I've written 10 headlines below that you can reword as you wish to help form your own headlines for your optin boxes. Or you can use them as inspiration when writing your own from scratch.
- A simple 4 step strategy to reduce your blood pressure
- Free Report Reveals: What you must ALWAYS do to ensure men call you back after the first date (Don't do this and you'll always be left wondering 'why didn't he call?')
- Can you be sure that your partner loves you as much as you love them? Take our 3 minute love-meter test right now to discover the truth!
- NEWSFLASH: Free report uncovers a cunning trick to stopping dog obedience problems for good!
- Free Report Reveals: 9 strange but true secrets to increasing your vocal range
- A brand new way to learn to play your favorite songs on the guitar
- 12 Sneaky but legal ways that you can save money on taxes
- 5 minute video reveals exactly what to do when you want to win back the love of your ex
- Free 6 part mini course reveals: The astonishing secrets of how to plan a blockbuster wedding on a shoestring budget (apply these methods and your friends will swear you hired a professional wedding planner!)
- If you are struggling to reduce stubborn belly fat then watch this 5 minute video on "how to lose weight - even if you have a slow metabolism", right now!
I hope these headlines get your creative juices going.
Leave a comment below, I appreciate your feedback!
All the best,
Mark Ling
These headlines are great in capturing attention but how to get them interested to read in the first place. Isn't it logical to get their interest, capture their attention, create the desire and ask for the order eventually? This is the sales process that I have used and it alwayss work well in my marketing career. Hope you would come up with more valuable tips in the neaar future. Congratulations as your wife is expecting again. Best wishes. HAFIDZ from Singapore.
Just what I needed Thank you, good methods I will definitely use this.
Danielle
Mike
More up and coming supporters and players for the team is a always a good thing ..right!
The way you communicate truths leaves me curious. You really hit the nail on this. My headlines need re-work. Thanks for your permanent positive influence. One question, how do use these types of headlines for preview sites/articles
congrats on your soon coming baby. Roll on bro you deserve the best.
Thanks for sharing.
Dan
I have been searching for this type of tool, just downloaded, will comment later on performance,
Thanks
Speak soon
Thanks
Jon
Thanks for sharing, it is true that when you want high Opt-in rates for your
conversions, you must give people a reason to join. By creating and using some great headlines like this will make your optin stand out from the rest. I will definitely Book Mark this to also try and draw some Inspiration from it!
Click here to lose weight fast... kidding.
When you want to tone down a headline, a great way to do it is to just use numbers and benefits.
e.g.
* 7 Simple but highly effective ways to reduce stretchmarks
* Free 17-page report reveals how to cure common dog behavioral problems quickly (including digging, barking, chewing and more)
* Sign up below and receive a complimentary mini ebook on 'The 6 most effective treatments for grey hair'
Even a flatter headline, which often does well too, will virtually always outpull a 'sign up to receive the xyz newsletter' type optin box.
All the best,
Mark
If I had written a comprehensive A-Z guide to copywriting, I'd probably start the funnel by getting people to opt in to claim a free report on split tests they can run to boost their sales by 100% or more.
Something like this:
17 Split tests to boost your sales by 100% or more (Note: This Free 22 Page Report is only available for a limited time)
Then when it came to the salescopy for the product itself, I'd split test between short clean video salescopy, long form salescopy and an expandable short copy. For headlines I'd test between plain and simple headline vs an edgier headline.
e.g.
Preheadline: Attention website owners and aspiring copywriters...
You're about to discover how to skyrocket your website conversion rates by 267% and more!... Introducing The Ultimate Salesletter Writing Kit
vs:
Prehead: Attention website owners and aspiring copywriters...
You're about to discover my sneaky yet ethical psychological tactics for writing copy that makes your prospects hungry to get their hands on your product. Imagine boosting your sales conversions by 267% or more!
vs:
Do you struggle to convert your visitors to sales? Want to double or even quadruple your conversion rates? If this is you then read on...
Hope that helps :)
Mark
e.g. if you have an article targetting the keyword phrase lose stubborn belly fat, a possible article title would be:
7 ways to lose stubborn belly fat fast
For article title's I would not go more than 8 words and possibly even less so that it is more dense in your keywords that you are trying to rank for.
I wouldn't use a title like this:
You're about to discover 7 great ways to lose stubborn belly fat fast!
In this case your keyword phrase 'lose stubborn belly fat' takes up less than 50% of the actual article title, which isn't great from an SEO standpoint, not to mention that if you try to make every single article on your website stand out, then it has the effect of making nothing stand out, including your important sales pages and opt in pages. I hope this makes sense. All the best, Mark
I myself use a SEO plugin called Keyword Winner to help optimize headlines for my WordPress blog. Keyword Winner has helped me achieve first page rankings for multiple keywords and phrases, however, your input here has definitely enlightened me. You're a true SEO Professional who obviously practices what you preach. Your words of wisdom are much appreciated. Thank you!
Just got your last mail, haven't been here for awhile. Must start checking back here more regularly; great info.
On the subject of headlines, I was introduced to a new tool the other day. It's free and you can check it out here: http://www.aminstitute.com/headline/
Highest score I have got so far is 130%, but apparently 180% has been achieved.
Just wondering what you think about EMV in headlines?
All the best,
Nick.
Your post are so good. I have spent a lot of money in getting advice from a lot of people and have got more from you than anyone.
Thanks for all your help.